Why Sobelmans Is The Ideal Fit For Multi-Unit Casual Dining Operators Looking To Diversify Their Portfolios

When Dave Sobelman first decided to explore franchising as a means to grow his iconic Sobelman’s Pub & Grill Milwaukee restaurant, one thing was for certain – he wasn’t going to conform to traditional development standards.

That meant that as the brand grew, Sobelman was not going to be afraid to do things a little differently. Nonetheless, certain things would undoubtedly remain the same such as the nationally recognized and iconic Bloody Mary’s, which include shrimp, polish sausage, cheese, pickles, olives, celery, cheeseburger sliders or even a whole chicken sticking out of the top of the glass or pitcher. It also includes some of the country’s best award-winning burgers and food crafted to feed the hungry masses that flock to each of the brand’s locations.

However, Sobelman knew there was something more to his restaurants than just great food and great service. Each restaurant has its own individual personality that draws customers in and keeps them coming back. It’s that ability to craft a restaurant’s character that is echoing with multi-unit casual dining operators looking to recapture what got them into the restaurant business in the first place.

“At Sobelman’s, we want multi-unit operators who aren’t afraid of rolling up their sleeves and getting back to the fun of running a restaurant,” said Sobelman. “Sure, there are certain brand standards that we want all of our restaurants to follow, but we want franchisees to embrace the communities in which they operate and develop a menu and a restaurant design that resonates with their customer base.”

This idea of restaurant personality begins with site selection. A big part of the Sobelman’s Pub & Grill culture is the buildings each restaurant lives in. Each site selected has a history and stories buried deep within their walls. By choosing to develop in these sometimes historic community buildings, Sobelmans allows its franchisees to bring that history to life and put their own individual stamp on their restaurant.

“Most of these institutional franchisees of the big casual dining chains are not given the freedom to put their personality into their restaurants. There’s a formula and you have to follow it,” said Sobelman. “At Sobelman’s Pub & Grill, we’re looking for franchisees that have a true appreciation for our approach to growth and want the ability to become an integral part of the community.”

Sobelman’s Pub & Grill recently opened its first franchise location in Waukesha, Wisconsin and the brand’s second franchise location just opened this month. According to Sobelman, 2017 is a year expected to be full of new openings and growth based on interest in their non-traditional approach to franchise development.

Prospective owners can expect their initial investment to range from $276,500 to $849,000 including a franchisee fee of $45,000. With enormous potential for growth, Sobelman’s Pub & Grill is an ideal opportunity for individuals looking to add to their portfolio or dive into business ownership headfirst. Sobelmans provides all franchisees with comprehensive training, ongoing assistance, marketing materials, site selection and construction support.

“There is not another casual dining chain out there that can come close to competing with the level of food, service and design that we provide our customers,” said Sobelman. “By remaining focused on what makes us uniquely different, Sobelmans is well positioned for growth across the Midwest and beyond.”

For more information about franchising with Sobelman’s Pub & Grill, click here.