QSR: Quick-Service Sales Rebound, Fast Casual Slides in January

According to insights reported by TDn2K through The Restaurant Industry Snapshot, same-store sales growth in the restaurant industry were flat in the month of January. After 10 months of negative sales growth, the flat sales growth rate was welcome, if not uplifting.

“Although positive sales growth is always welcome, we have to be cautious about getting too optimistic about these latest results,” said Victor Fernandez, executive director of insights and knowledge for TDn2K. “On one hand, it is common to see some large swings in comp sales during the winter, as significant weather events create fluctuating year-over-year comparisons. For example, sales were up between 20 and 65 percent in three of the regions on the East coast during the third week of the month, clearly weather related.”

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