Study names Chick-fil-A America’s Favorite Chicken Chain

A recent national study published by Market Force shows Chick-fil-A atop a list of favorite chicken chains. The results were based on a restaurant industry survey of more than 7,600 consumers. According to the study, which Market Force says was designed to uncover which chicken chains consumers like and why they prefer one over another, KFC took the most total votes but fell far behind after calculating votes per location. The top three contenders were, in order, Chick-fil-A, Raising Cane’s and Boston Market. The study also broke down favorite chains by region, with Chick-fil-A again taking all regions except the South, where Raising Cane’s took top honors. In the Food Quality/Taste category, Raising Cane’s again received the most votes with 78 percent, followed by Chick-fil-A with 73 percent and Zaxby’s with 72 percent. “Whether it’s wings, fingers or sandwiches, chicken is more popular than ever with the masses,” said Janet Eden-Harris, chief marketing officer for Market Force. “With its quirky marketing campaign and consistent brand concept, Chick-fil-A has carved out a large stake in the expanding chicken segment, although regional competitors like Raising Cane’s and Zaxby’s are also seeing impressive growth.”