Adweek: Facebook Rolls Out Updates to its Slideshow Ads

Nearly a year after Facebook introduced its Slideshow ads, the social network is making some changes in order to make the tool more effective for brands.

According to a recent article in Adweek, Facebook’s Slideshow ads originally allowed brands to create multimedia images from still shots. But now, advertisers can include text and music in their Slideshows. Facebook is initially offering brands a variety of music options, however advertisers will soon be able add tracks of their own.

Those aren’t the only upgrades Facebook made to its Slideshow platform—advertisers can now make multimedia ads straight from their mobile devices. They also have the option to include up to 10 photos instead of being limited to seven.

Facebook says its Slideshow ads have been effective for both large and small businesses. In a blog post announcing the new upgrades, the social network noted that one of its Slideshow users—sock company Stance—reported seeing clickthrough rates jump 2.42 times and return on ad spend allow increase by 1.48 times.

To read the original Adweek article, click here.