banner

TechCrunch: Facebook Embraces Utility with Food Ordering and Ticketing

Facebook launches utility features to keep users on Facebook and create more of a social environment in the News Feed.

Facebook wants to take over your social life and give many businesses another opportunity to sell. According to a recent TechCrunch article, Facebook announced that you will now be able to order food from Delivery.com or Slice, request an appointment through MyTime, receive a professional services quote, or buy event or movie tickets with Ticketmaster or Eventbrite all while on Facebook, along with a slew of other changes.

Currently, 650 million people use Facebook’s Events feature every month, so native ticket buying could prove powerful for users to stay logged into the app to continue purchasing. Increasing convenience could increase the likelihood that users will continue to use Facebook and Events.

Facebook users often want suggestions for a city they are traveling to and ask for help on the platform. Now, there is a new feature called Recommendations that will automatically appear when you are typing a status of that nature to make the request bigger in friend’s News Feeds. Comments will then be added to a map for easy viewing and bookmarking.

The last change Facebook is announcing is that Events will appear in a tab on the main app again. Users will see a feed of Event discovery content to see what friends have RSVP’d to and what events are coming up near you, to truly create a more social network.

For now, these changes will be live in the U.S. and will be rolled out to other countries depending on how they perform. 

Click here to read the full article. 

MORE STORIES LIKE THIS

NEXT ARTICLE