There’s no doubt that the role that digital marketing plays in a brand’s story is critical to its success. And now, new data from the Interactive Advertising Bureau shows just how heavily brands are relying on their digital ad campaigns.
Adweek notes that marketers spent 20 percent more year over year on digital advertising in the third quarter of 2016. That brings spending to a total of $17.6 billion, bringing the year’s total so far to $50 billion. At that pace, brands are expected to spend more on digital marketing this year than they did in 2015—last year’s total reached 59.6 billion.
Heading into the new year, brands are expected to spend even more on digital marketing campaigns. Between the industry’s consistent growth over the past decade and the increasing popularity of mobile-friendly platforms, the spending total will likely keep climbing.
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