Sonya Pennel, the owner of Holmen’s new Burn Boot Camp, says, “We try to remove all of the obstacles that get in the way of exercise — time, kids, day care. For women, it’s a place of comfort and a safe environment. We really focus on the positive, giving out ‘great jobs’ and high-fives. It might seem silly, but that could be the only ‘great job’ a person gets that day.”
Based in Huntersville, N.C., Burn Boot Camp now has 190 locations in 36 states. Pennel has opened Burn Boot Camp locations across Wisconsin, now owning six fitness studios. Her goal is to have 16 locations within the next few years.
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