Buzz Franchise Brands Makes the Move Indoors With Home Clean Heroes Franchise

Recognizing the need for a simplified, modernized and flexible home cleaning service, Home Clean Heroes* provides a fresh take on a mature segment. As the newest brand in parent company Buzz Franchise Brands’ portfolio and the only to claim the distinction of indoor home service offering, Home Clean Heroes is faced with its fair share of challenges. But even greater opportunity awaits as the brand continues rolling out its distinct offering in the residential cleaning industry.

“We bring both professionalism and fun to an industry that is not traditionally known for either,” said Kathy Turley, director of marketing for Home Clean Heroes. Some of the brand’s key differentiators from its competitors are its customizable and recurring service model. The more intangible differences, Turley noted, “boil down to our expertise, training and customer service. From the team answering phones to the grime-fighters in our customers' homes, awe-inspiring customer interactions are a priority.”

While Buzz Franchise Brands has developed powerhouse franchises in the outdoor home services market, there are novel challenges that come with migrating indoors. “Unlike outdoor services, going inside the home is much more personal,” Turley said. “Our team works in some of the most intimate spaces of our customers’ homes. We see and clean their family photos, heirlooms and sentimental belongings, so the utmost care and attention to detail is paramount,” she added.

Turley also pointed out that on the practical side of things, “almost everyone has, at some point in their life, cleaned a toilet, dusted, vacuumed or done other basic housekeeping chores.” Because of this, Home Clean Heroes’ ability to exceed customer expectation with superior delivery on its brand promise is crucial to the brand’s customer retention and overall success.  

“Home Clean Heroes is a young company, but it’s backed by a seasoned and experienced parent company, so franchise owners have the benefit of a full network of support,” Buzz Franchise Brands president and CEO Kevin Wilson said. “The brand is well-positioned to evolve its strategy and approach from the solid foundation Buzz Franchise Brands’ business models provide.”

“It’s to their advantage for our franchisees to follow our proven formula,” Turley said. “The systems we have in place, from onboarding and training to marketing and ongoing support, are second-to-none in our industry. We lean on our sister brand, Pool Scouts*, and former brand Mosquito Joe* for insight into what did and didn’t work for them,” she added.

“By installing several systems that are transferable across brands, we are putting Home Clean Heroes in an ideal position to succeed through tried-and-true processes,” Wilson said. “At the end-franchisee level, having a community of business owners to consult with can be very helpful,” he added.

The residential cleaning service franchise plans to leverage the relationship with its parent company to take advantage of the tremendous opportunity in the segment. “Home Clean Heroes’ indoor presence translates to a year-round business model,” Turley pointed out, a key differentiator from the other brand in Buzz Franchise Brands’ portfolio. This provides Home Clean Heroes the ability to adapt seasonal business models to advance their effectiveness, especially in the area of technology.

“We are data-driven in all of our decision making,” Turley said. “While the industry itself is a highly personal business, finding a way to marry technology with customer service will propel us to even further differentiation from our competitors, creating higher customer satisfaction,” Turley added.

By incubating the brand at a local and regional level, Home Clean Heroes has been able to perform deep studies of its service offerings, gaining valuable market insight to position its franchisees for success. Turley said she believes that “the sky's the limit” for Home Clean Heroes as the brand turns to franchising with a tested model and strategic development plan.

For more information on franchise opportunities with Home Clean Heroes, visit https://www.homecleanheroesfranchise.com.