California Tortilla INFO
About California Tortilla
California Tortilla is a fast-casual Mexican restaurant franchise known for its re-imagined 'California-style' Mexican food. Hailing from Bethesda, Maryland, California Tortilla's signature, made-to-order food is all made in-house from fresh, never-frozen ingredients, delivering a chef-driven selection of bold and exciting flavor profiles at all 40 of its locations along the East Coast.
Why California Tortilla
In the restaurant industry, fast casual is the top-performing sector, and the Mexican food segment is its top-performing subcategory. California Tortilla exists at the intersection of these consumer preferences, a sweet spot that only continues to grow.
Cal Tort is a worthwhile investment for multi-unit operators with franchise or restaurant industry experience because of the brand's great unit-level economics and the availability of prime territories. Cal Tort's menu, service system and buildout are all specifically designed to be profitable, and have generated strong returns for franchisees as a result.
Since the brand has elected to grow concentrically from its Washington, D.C.-area base, much of the U.S. is still available for development. As an emerging brand poised to break into a number of markets west of the Mississippi River in 2019, California Tortilla makes for a great potential investment with plenty of room to grow.
How Much Does It Cost?
The average initial investment for a California Tortilla franchise ranges from $402,400 to $697,000, including a $40,000 franchise fee.
How Much Can I Make?
California Tortilla franchisees earn an average gross revenue of $1,023,268. However, please see Item 19 of California Tortilla's FDD for full financial performance representations.
Leadership
Bob Phillips — President and CEO
Keith Goldman — COO
Aaron Goldberg — Director of Franchise Development
Karen Dawit — Director of Marketing
Bernadette Brandt — Marketing Manager