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Nation's Restaurant News: Checkers & Rally's Plans To Win Wiener War Over Burger King
Nation's Restaurant News: Checkers & Rally's Plans To Win Wiener War Over Burger King

The brand is promoting its hot dogs, which have been on the menu for more than 30 years.

Burger King’s roll out this week of hot dogs has ignited a dog fight among some quick-service competitors and convenience store brands, according to Nation's Restaurant News.

After  Burger King's hot dog ads debuted in Chicago, Houston, New York, San Francisco and other cities on February 23, the 800-unit Checkers & Rally’s chain countered with an ad in USA Today that was headlined: “Hey Burger King, It’s Time to Compare Wieners.”

“When Burger King made their announcement, we laughed,” said Checkers and Rally's Executive Vice President & Chief Marketing Officer Terri Snyder in a statement. “We’re engaged in a fun, aggressive and provocative Wiener War with Burger King. And it’s a war we plan to win.”

Snyder noted that the Checkers & Rally’s all-beef hot dogs were half the price of Burger King’s, at the recommended 79 cents. Burger King was charging $1.99 for a regular dog and $2.29 for a chilidog.

Checkers & Rally’s also noted that it hot dogs had been on the brand’s menu for more than 30 years. It was even touting the hashtag #wienersmackdown.

“We’re ready for the fight,” said Checkers & Rally’s President and CEO Rick Silva.
 
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