Cousins Subs Info

About Cousins Subs

Midwest-based Cousins Subs commitment to crafting a better sandwich began in 1972 when cousins Bill Specht and Jim Sheppard brought the classic taste of East Coast-style subs to Milwaukee, Wisconsin. The family-owned, fast-casual sub shop is driven by the mission to Believe in Better and serves up made to order grilled and deli-fresh subs using only the freshest ingredients on its signature bread baked daily—a commitment to quality that’s lasted more than 45 years. 

Why Cousins Subs

Cousins Subs brings an authentic passion for quality ingredients and service. The sub shop never settles for “good enough” and strives to provide its franchise partners with the best investment opportunity in the industry. The moment a franchise partner invests, they become part of Cousins’ family receiving unparalleled support from the leadership team and corporate support center. Cousins works to ensure its franchise partners are equipped with real-life experience and advanced technology needed for success. From innovative training tools such as, CousinsU, an online and mobile employee learning app, to continued education through field trainings and workshops covering bread baking, food safety certification and leadership, franchisees are provided with the support to take their skills and operations to the next level. Cousins Subs is focused on Midwest expansion and is looking for multi-unit franchise owners to join its mission to Believe in Better.


How Much Can I Make With Cousins Subs?

Average Gross Receipts for the Middle 40% of the top 23 Traditional Franchised Shops for 2018  = $613,525*

*See Item 19, Part 1-B of the Cousins Subs Franchise Disclosure Document for more information.  Some Shops have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. The geographic location, demographics, population density, competition and occupancy rates of a franchisee’s Shop may differ materially from the locations described above. 


Initial Franchise Investment ranges from $197,200 to $648,000.

Initial Franchise Fee for a single unit is $25,000.

The Cousins Subs Team

With a collective 50+ years in the restaurant and business industry, this dynamic leadership group taps into their entrepreneurial spirit to create a highly successful company that makes a difference in the lives of stakeholders and in the communities Cousins' serves.  

Chrstine Specht - President & CEO

Jason Westhoff  - Chief Financial Officer

Joe Ferguson - Vice President of Development 

John (J.J.) Palmert  - Franchise Sales Manager

Justin McCoy  - Vice President of Marketing