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Houston Chronicle: BoConcept Eyes Houston, Texas for Growth
Danish furniture franchise elaborates on three-unit entrance to the market as part of a larger U.S. expansion

Danish furniture franchise BoConcept has room to add three new locations in the greater Houston area in coming years.  

According to the Houston Chronicle, the market is a focus for the brand's plans for a 40 location development across the United States. 

"Our designs appeal to an internationally minded person and that makes Houston an ideal market for us," BoConcept Director of U.S. Marketing Steen Knigge.

You can view the entire article here.