How Ruby’s Diner’s Unique Culture and Strong Support System Set Franchisees Up for Long-Term Success

When Ruby’s Diner first opened its doors for business over 35 years ago, it brought back a nostalgic trend that had been missing from the restaurant industry for decades: the classic 1940’s diner.

It was clear from day one that the brand had created something special—consumers across Southern California flocked to Ruby’s flagship location for burgers, fries and shakes.  In fact, that climbing demand is what ultimately inspired the brand to franchise and open up locations in Nevada, New Jersey, Pennsylvania and Texas in addition to its home state. But no matter where Ruby’s launches a new location, the brand stays true to its one of a kind environment.  

“When we first created this concept, we were inspired by classic Americana fare, including swing music and big bands. Up until our first grand opening, demand in this segment of the industry wasn’t being met. That’s why every detail of our restaurants—right down to the screws in our countertops—are authentic to that traditional 1940’s style,” said Doug Cavanaugh, founder and CEO of Ruby’s. “Because our concept is so unique, we’ve found that people are automatically drawn to Ruby’s. And as soon as they walk through our doors, we make sure that they’re treated like family. We offer every one of our customers a friendly environment, and we’re constantly raising the bar when it comes to customer service.”

Consumers aren’t the only ones who have caught on to the fact that Ruby’s stands out from the competition. Prospective franchisees and employees are also increasingly drawn to the brand’s business ownership and career opportunities. In addition to gaining access to Ruby’s Diner’s simple and proven business model, local owners are able to tap into an unrivaled support system.

From real estate selection and the construction process to marketing initiatives and general best practices, Ruby’s corporate team guides its franchisees throughout the entire grand opening experience. And with 35 locations that are currently thriving across the country, the members of the brand’s team are able to connect with a strong network of franchisees who have successfully launched a location of their own.  

“Our franchisees do a great job carrying the Ruby’s torch. That’s why it’s our top priority to provide them with the tools and resources that they need to be successful in the long run,” said Stacy Lee, senior director of marketing for Ruby’s Diner. “There’s a strong sense of community across our entire franchise system, and it was evident at our annual conference. The event was a huge success—franchisees were telling us how invested they are in our brand and mission. It’s that level of passion that’s going to continue fueling our growth going forward.”

As Ruby’s Diner continues establishing a presence in new communities across the country, the brand is positioned to reach more consumers than ever before. And between its unique culture and top quality menu items that are prepared fresh every single day, Ruby’s is confident that it’ll continue to welcome the best possible franchisees into its system.

“There are great restaurant brands out there that run very militaristically. And while that model works for some, that’s not what we strive for here at Ruby’s. Our number one focus is creating a positive experience and boosting hospitality for both our customers and franchisees,” said Cavanaugh. “We’re looking forward to continuing to work with people who share our philosophies down the line as we move the Ruby’s brand forward. Even though this is a business, every member of our team truly enjoys creating a magical experience for everyone who dines at Ruby’s.”