The Brass Tap recognizes need for beer expertise

Beer is serious business.

While Budweiser may be content to bill itself as a “macro” beer company (the brand’s tone-deaf Super Bowl ad certainly got people talking - mostly to complain about the taste of Budweiser), the microbrew world continues to thrive (check out Jeremy Williams’ excellent short film regarding the U.S. craft beer explosion above).

However, while an ever-expanding menu of beers means more options for consumers, it also translates to more work for businesses serving up suds.

Take the crew at The Brass Tap* in Greenfield, Wis. as an example. A recent article from the Milwaukee Journal Sentinel highlighted the lengths bartenders are going to to stay up to date on all things craft beer.

The Sentinel reported that servers at the Florida-based chain were given a crash course in beer through a four-day schooling session, including a trip to a local brewery to learn about hops, malts and everything else that makes beer America’s favorite amber nectar.

The Brass Tap boasts 80 beers on tap and an ever-changing lineup. However, the franchise makes sure its employees are knowledgeable enough to help customers choose just the right beverage.

It’s touches like this that will help a franchise stand out from the competition among beer connoisseurs.

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