Nation’s Restaurant News: Rapper Ice-T Helps Sonic Promote Frozen Teas

A celebrity endorsement can go a long way for brands. That is why Sonic decided to use rapper and actor Ice-T to promote its frozen iced teas this summer, according to a recent Nation’s Restaurant News article. Television ad cameos and a Facebook live contest are both parts of the promotion.

The brand will be tapping into social media starting at 1 p.m. CDT today with a Facebook live event where a life-size sculpture of the celebrity will thaw. The first 100 users to comment on the live stream once the melting Ice-T sculpture drops its microphone will win a cold-activated t-shirt.

“The addition of Ice-T to our ‘Two Guys Frozen Sweet Tea’ spot was the perfect combination to showcase an incredible drink with a winking sense of humor, especially during National Iced Tea Month,” said Burke Morley, Sonic’s senior director of brand content.

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