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QSR Magazine: Chipotle Cutting Chorizo from the Menu

Chorizo will be replaced by the brand's new queso.

While Chipotle customers will soon be saying hello to queso, they will also be saying goodbye to chorizo. According to a recent article in QSR Magazine, the brand will no longer be offering this protein option. 

"While we really liked the chorizo [and many customers did too], the efficiency of our model has always been rooted in part, in doing just a few things so we can do them really well," said spokesperson Chris Arnold. 

Chorizo has been part of the menu for less than a year and accounted for roughly three percent of protein sales. This low sales percentage contributed to the brand's decision to remove it from the menu as queso makes its debut.

Read the full article here.
 

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