How Emerging Franchise Concept ArteVino Is Painting a New Picture for Entrepreneurial Success

“There has to be a way to bring business and art together.”

That simple idea is the one that brought Paolo Canale and Jakop Eskinazi together five years ago. At the time, the art-savvy entrepreneurs were debating how to go into business for themselves while not losing a level of passion for their day-to-day work. So, they started thinking about what they would want to pour their heart into every day, and realized that it had to be art. But they wondered—would other people be on board?

Five years later, and the answer to that question is a clear and overwhelming “yes.” After launching a new brand—ArteVino—in Hoboken, New Jersey back in 2012, it was clear that they had tapped into something special. Designed to be a uniquely positioned paint and sip art studio, ArteVino registered with consumers right away. Not only were customers clamoring to book their next visit to the studio, they were also inquiring as to when another location would open its doors for business.

To keep up with climbing demand, Canale and Eskinazi launched a second location, which quickly led to the grand openings of a third, fourth and fifth art studio in different cities across New Jersey. But after experiencing so much growth through its corporately owned locations, the entrepreneurs decided to take their growing concept to the next level and invite other aspiring business owners along for the ride.

“When we first launched ArteVino, we weren’t thinking about franchising. But as we continued to get bigger and our unique concept was introduced to more people, the more we were asked about creating a business ownership opportunity. As soon as we realized that demand was high among entrepreneurs looking to own their own ArteVino studio, we decided to break into the franchising industry. And we couldn’t be happier with our decision,” said Canale. “Our franchising opportunity is building on impressive momentum right now—we’re growing at an incredibly rapid place. That’s why our plan is to continue building on our success in the upcoming months and years. But our plan isn’t just to grow for the sake of it. We want to expand the right way, which means providing the best support for franchisees well suited to our system.”

That commitment to growing the right way has not waned for Canale or Eskinazi as they’ve launched ArteVino’s franchising opportunity. The brand is only partnering with franchisees who are a good fit because it’s goal is position them for success. And being a good fit doesn’t mean that franchisees need to be expert artists—rather, ArteVino is searching for franchisees with the drive to get in on the ground level of an up and coming concept.

“Our ideal franchisee is anyone who shares our passion for ArteVino and wants to be his or her own boss! You don’t have to be an artist to own one of our studios—you just need to be an entrepreneur who’s looking to grow a fun business that’s a valid alternative to traditional evening entertainment,” said Canale. “We’d also prefer to partner with owner-operators who have full-time availability, management and leadership skills and strong connections to their local communities.”

There’s no shortage of reasons for entrepreneurs to join ArteVino’s rapidly growing team. The brand boasts a long list of competitive advantages, from its nationally recognized brand name and efficient operating model to its integrated marketing strategy and unique, handpicked painting inventory. ArteVino also offers all of its franchisees hands-on training and support that lasts well beyond the initial launch of a studio in addition to unparalleled access to preferred suppliers and shared resources across its entire system. And the brand’s business ownership opportunity is incredible accessible—startup costs range from $99,800 to $123,850, including a franchise fee.

“The level of professionalism and support we received from ArteVino is exceptional. They made it so easy for us to open our location. They provide us with a unique approach which keeps our customers returning multiple times because of the quality of the painting and superior customer service,” said ArteVino owners Alper and Bahar Ozocak.

But at the end of the day, what is continuing to fuel ArteVino’s ongoing momentum is its ability to combine a BYOB painting studio with a proven and successful business model. Franchisees who join the brand’s growing system will have the opportunity to do what they love every day while making a living, which is something that’s not often found in a traditional job.

“What really makes ArteVino’s investment so enticing is its ability to bring business and pleasure together. This is a business that our local owners can use as a main source of revenue while still having fun every day when they go to work, and the value of that can’t be overstated,” Canale said.