Fast Casual: Goodcents signs multi-unit deal for Middle East expansion

This expansion marks the brand's first venture into international franchising.

By Mary Zavell1851 Franchise Contributor

5:17PM • 02/28/18

Goodcents Deli Fresh Subs is going international. According to a recent article in Fast Casual, the brand has signed a franchise agreement to bring restaurants to both the Middle East and northern Africa. The first of these locations are set to open within the year in Saudi Arabia and the United Arab Emirates.

Brands and Trade Services will handle the master franchise agreement. The company is managed by partners Alexander Pritz, Rayan Fouad Azab and Mohammed IB Alawi. According to the article, Azab has a lifelong loyalty to the Goodcents brand as he enjoyed the sandwiches growing up.

"This is an exciting milestone for our company that has been a staple for sub sandwich and pasta lovers for more than 29 years. And the best part is that one of our biggest fans is leading our franchise expansion with Brands and Trade Services," said president Scott Ford.

Read the full article here.

Photo courtesy of Goodcents Deli Fresh Subs' Facebook