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QSR Magazine: Why Salad-Savvy Coolgreens is One to Watch

With fresh ingredients and in-store fitness classes, the health-conscious franchise is looking to expand to 40 units by 2020.

The demand for health-conscious dining continues to grow across the nation. According to a recent article in QSR Magazine, one brand that is successfully meeting this demand is Coolgreens. The brand's emphasis on building a healthy lifestyle even extends into fitness, with classes taking place in stores.

The brand offers a build-your-own salad option so that guests can completely customize their dining experience. For those looking for a more structured experience, Coolgreens also serves up a range of signature salads, wraps and quinoa bowls. No matter which item a guest purchases, freshness is guaranteed. 

“Everything is made in-house. We prep everything on an hourly basis. We cut everything in small batches; that maintains visual appeal and freshness. We cut everything on the line so customers see this,” said Clay Carson, VP of franchise development.

The brand is picking up momentum, with plans to have 40 open locations by 2020. Coolgreens will be offering franchise feels with a three-unit minimum, which will serve to boost the speed of growth. 

Read the full article here

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