Forbes: Small Franchise Systems Can Go International Too

International expansion doesn’t need to be limited to large franchise brands. In fact, according to a recent article in Forbes, growing beyond American borders may be advantageous to some franchise brands, especially if competition in the U.S. is too competitive.

One brand that decided to capitalize on investment opportunities outside of the U.S. is Russo’s. With 30 franchise locations in six states across the country, the brand decided to take the concept overseas. There was potential for growth in international markets given the concept — New York style pizza isn’t available in many foreign countries.

When asked what the most important requirements are for smaller franchises to go international, Anthony Russo, CEO of Russo’s New York Pizzeria and Russo’s Coal Fired Italian Kitchen, told Forbes, “Minimum 20 locations, a good system, strong corporate staff and sufficient working capital.”

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