Franchise Development Website Guide: Big Frog Custom T-Shirts

Name: Ron Bender, CFE

Brand: Big Frog Custom T-Shirts & More!

LinkedIn: linkedin.com/in/ronbender

About Your Brand: Big Frog is NOT your father's T-shirt shop! We’re a high-tech retail boutique with rainforest décor, serving local consumers, businesses, non-profits & schools!

We custom-design T-shirts, polos, sweatshirts, gifts and other garments using photos, clip art, text and logos. Our environmentally-friendly high resolution ‘Direct-to-Garment’ (DTG) inkjet printing process dyes into the shirt a breathable image that won’t peel, crack or fade. Main consumer selling points are: No minimum quantities (1-100 our specialty!); No setup fees or artwork charges (Free design service while you wait!); delivery within 24-hours; No kidding!

Big Frog isn’t just a business; it’s a lifestyle! Your 1,200 sq. foot store will be open Mon-Fri 9-6 and Sat 9-1, and you’ll have only 2 or 3 employees, hardly any receivables and minimal inventory. Our DTG products have a 75+ percent gross margin, and we’re one of the fastest-growing, most award-winning concepts in the franchise industry! Great owners network in the community, raising awareness and driving business back to the store.

We can provide any quantity of shirts using any decorating technique, including DTG, vinyl, UltraPrint, screen printing and embroidery. Our stores focus on the highest level of service and provide an amazing customer experience, going beyond “satisfying customers” to generating fans. Customers, employees and the owner all have fun, and our stores generate over 70 percent repeat and referral business!

Franchise Development Website: BIGFROGFRANCHISE.com 

What makes your franchise development site great? 

Colorful, with lots of great information, including our entire Item 19 with much more info than most Brands provide! 2017 financial data will be updated as soon as we receive final state registrations!

We also include the steps in the process, video testimonials, lots of pictures, FAQ’s and more! An easy 1-click “Get Started” button and the traditional “Request Franchise Info” is on each page.

What do you want franchise prospects to know about your brand when researching it? 

How FUN it is, how scalable it is/how much they can make, what our optimal candidate looks like, the amazing lifestyle our owners have, and how FUN it is!

How should franchise sales professionals and executives evaluate their development site?

Does it attract your target number of unique visitors, does it engage and encourage conversions, do visitors spend time watching the videos or reading content

What are the most important KPIs around a development site?

Monthly unique visitors, conversion rate, page views or time on the site

What should brands budget for a franchise development site?

We recently spent approx. $10,000 for an entire redesign and update to mobile responsive, etc.