Franchise Development Website Guide: MOOYAH Burgers, Fries & Shakes

Name: Jordan Duran

Brand: MOOYAH Burgers, Fries & Shakes

LinkedIn: https://www.linkedin.com/company/mooyah-burgers-fries-and-shakes/

About Your Brand: MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural Jennie-O® turkey burgers and black bean veggie burgers. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado, chili, and more than 20 free sauces and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go as well as a loyalty app. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information onMOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Connect with MOOYAH on Facebook.com/MOOYAH, follow MOOYAH on LinkedIn, Twitter@MOOYAHburgers and Instagram @MOOYAHburgers.

Franchise Development Website: www.mooyahfranchise.com

What makes your franchise development site great?

It’s simple, but full of great information like market availability, recent news, and franchisee testimonials that franchise candidates are seeking when they visit a development site. Our lead submission form is prominently featured in multiple points throughout the site for easy access.

What do you want franchise prospects to know about your brand when researching it?

We’d like them to get a feel for our brand personality, how the development process works, and what franchisees, Guests, and industry experts alike are saying about the great momentum of our brand. 

How should franchise sales professionals and executives evaluate their development site?

Outside of updating content to remain current, franchise sales professionals should be engaged in the site metrics of their development site to ensure that traffic, engagement, and conversions are maintaining or increasing at all times.

What are the most important KPIs around a development site?

Traffic, conversions (lead submissions), and audience statistics (ensuring you’re receiving traffic/leads from the target areas where you are allocating your budget). 

What should brands budget for a franchise development site?

Around $10k for a new build, plus the time of an employee to be able to review on a regular basis an update as needed. This does not include money intended to drive traffic to this site from outside advertising efforts.