Separate lawsuits were filed against J.C. Penney, Sears, Kohl’s and Macy’s.
Turns out not all Black Friday shoppers may have scored as big of deals as they thought. According to the Los Angeles city attorney’s office, prosecutors sued four international retailers on Thursday, J.C. Penney, Sears, Kohl’s and Macy’s. The lawsuit accuses the retailers of tricking shoppers into believing the discounts were bigger than they actually were by incorrectly marking original prices.
"Customers have the right to be told the truth about the prices they're paying -- and to know if a bargain is really a bargain," Los Angeles City Attorney Mike Feuer said in a statement.
Penalties sought by the lawsuit include $2,500 for each violation and injunctions to stop the alleged false price references to increase sales. In California, laws bar retailers from advertising an original price if the product hasn’t been sold at that price within three months so that shoppers don’t think they are purchasing something that’s more of a bargain than it really is.
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