Franchisor Stories
Franchise Opportunity Deep Dive: Burger King offers one of the world’s most iconic quick-service restaurant franchises, blending global brand strength with multi-unit growth opportunities.
Burger King is an iconic global quick-service restaurant brand known for its flame-grilled burgers and robust international presence.
Burger King was founded in 1954 as Burger King of Miami, Inc. by James McLamore and David Edgerton. The brand pioneered flame-grilled burgers and grew into one of the largest fast-food hamburger chains in the world. In 2022, Burger King Company LLC (a Florida LLC) became the official franchisor following an internal reorganization. Today, Burger King is part of Restaurant Brands International (RBI), which also owns Tim Hortons, Popeyes and Firehouse Subs.
Mission: To serve guests quality food, crafted quickly and affordably, in a welcoming environment.
Vision: To grow as a global leader in quick-service restaurants, delivering memorable guest experiences and strong community connections while fueling franchisee success.
Burger King provides franchisees with:
Burger King continues expanding across the U.S. and internationally. The franchisor actively offers both new development opportunities and refranchising of existing stores, particularly in growth markets. Prospects can explore open markets by contacting the franchisor.
Initial Costs: The estimated initial investment for a Burger King franchise ranges from $2,064,200 to $4,730,500 for a traditional restaurant and $363,400 to $1,965,200 for a non-traditional (co-brand, in-line/endcap, mall food court or indoor modular retail system) restaurant. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
Traditional Restaurant
| Type of Expenditure | Min | Max |
| Franchise Fee | $50,000 | $50,000 |
| Training Travel & Living Expenses | $7,500 | $25,000 |
| Real Property/Occupancy Charge | $300,000 | $1,500,000 |
| Civil & Architectural Drawings/Professional Fees | $50,000 | $100,000 |
| Zoning Expenses | $5,000 | $40,000 |
| Improvements/Construction | $1,000,000 | $1,800,000 |
| Landscaping | $25,000 | $60,000 |
| Equipment | $250,600 | $304,600 |
| Décor Package | $48,000 | $95,000 |
| Signage & Drive Thru | $150,000 | $230,000 |
| Pre-Opening Wages | $67,100 | $72,500 |
| Opening Inventory | $6,400 | $12,800 |
| Cash, Inventory Control & Order Taking System | $35,000 | $50,000 |
| Insurance | $14,000 | $25,000 |
| Working Capital/Additional Funds | $45,000 | $90,000 |
| Business Licenses, Utility Deposits, Lease Deposits & Payments | $10,000 | $30,000 |
| 2-Story Interior Playground | $0 | $245,000 |
| BK University/Support & Training Material | $600 | $600 |
| Total | $2,064,200 | $4,730,500 |
Non-Traditional Restaurant (Co-Brand or In-Line/End Cap)
| Type of Expenditure | Co-Brand | In-Line/End Cap | ||
Min | Max | Min | Max | |
| Franchise Fee | $25,000 | $50,000 | $25,000 | $25,000 |
| Training Travel & Living Expenses | $7,500 | $25,000 | $7,500 | $25,000 |
| Real Property/Occupancy Charge | $50,000 | $125,000 | $90,000 | $300,000 |
| Civil & Architectural Drawings/Professional Fees | $30,000 | $50,000 | $30,000 | $60,000 |
| Zoning Expenses | $2,000 | $15,000 | $2,000 | $15,000 |
| Improvements/Construction | $300,000 | $650,000 | $375,000 | $850,000 |
| Landscaping | $5,000 | $10,000 | $0 | $2,500 |
| Equipment | $250,000 | $304,600 | $199,600 | $304,600 |
| Décor Package | $30,000 | $60,000 | $30,000 | $60,000 |
| Signage & Drive Thru | $50,000 | $120,000 | $30,000 | $125,000 |
| Pre-Opening Wages | $44,700 | $49,900 | $44,700 | $49,900 |
| Opening Inventory | $6,400 | $8,600 | $6,400 | $8,600 |
| Cash, Inventory Control & Order Taking System | $35,000 | $50,000 | $35,000 | $50,000 |
| Insurance | $10,000 | $14,000 | $10,000 | $14,000 |
| Working Capital/Additional Funds | $45,000 | $90,000 | $45,000 | $65,000 |
| Business Licenses, Utility Deposits, Lease Deposits & Payments | $15,000 | $30,000 | $4,000 | $10,000 |
| BK University/Support & Training Material | $600 | $600 | $600 | $600 |
| Total | $906,200 | $1,652,700 | $934,800 | $1,965,200 |
Non-Traditional Restaurant (Mall Food Court or Indoor Modular Retail System)
| Type of Expenditure | Mall Food Court | Indoor MRS | ||
Min | Max | Min | Max | |
| Franchise Fee | $15,000 | $50,000 | $15,000 | $50,000 |
| Training Travel & Living Expenses | $7,500 | $25,000 | $7,500 | $25,000 |
| Real Property/Occupancy Charge | $80,000 | $125,000 | $90,000 | $150,000 |
| Civil & Architectural Drawings/Professional Fees | $30,000 | $45,000 | $30,000 | $45,000 |
| Zoning Expenses | $1,000 | $3,000 | $1,000 | $3,000 |
| Improvements/Construction | $180,000 | $380,000 | $30,000 | $150,000 |
| Equipment | $173,600 | $279,600 | $84,600 | $204,600 |
| Décor Package | $0 | $0 | $0 | $25,000 |
| Signage & Drive Thru | $15,000 | $35,000 | $5,000 | $8,000 |
| Pre-Opening Wages | $43,600 | $48,700 | $33,000 | $35,600 |
| Opening Inventory | $6,420 | $10,700 | $2,700 | $3,200 |
| Cash, Inventory Control & Order Taking System | $35,000 | $50,000 | $35,000 | $50,000 |
| Insurance | $8,000 | $14,000 | $8,000 | $14,000 |
| Working Capital/Additional Funds | $45,000 | $65,000 | $15,000 | $35,000 |
| Business Licenses, Utility Deposits, Lease Deposits & Payments | $10,000 | $25,000 | $6,000 | $15,000 |
| BK University/Support & Training Material | $600 | $600 | $600 | $600 |
| Total | $650,720 | $1,156,600 | $363,400 | $814,000 |
Initial Franchise Fee: The standard franchise fee for a 20-year franchise agreement term is $50,000 for a traditional restaurant. The term for a non-traditional restaurant may be shorter, with prorated franchise fees ranging from $15,000 to $50,000. This fee is due in full upon signing the agreement.
Ongoing Fees: According to the 2025 FDD, Burger King franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 4.5% of gross sales/month |
| Advertising Fund | 4.5% of gross sales/month |
| Building Improvements | $500/month |
| BK® University Training & Support | $600/year |
| Digital App License Fee | $0.30/digital transaction |
| Burger King Foundation Scholarship | $1,000/restaurant/year |
ROI Potential: According to the 2025 FDD, the 5,837 traditional Burger King restaurants operating for the entirety of FY 2024 reported the following sales:
| Restaurants | Average | Median | High | Low |
| Company (1,063) | $1,730,667 | $1,638,579 | $4,430,058 | $629,239 |
| Franchise (4,774) | $1,658,463 | $1,561,502 | $5,833,717 | $271,485 |
| Total (5,837) | $1,671,613 | $1,579,183 | $5,833,717 | $271,485 |
Franchisees complete three to five weeks of restaurant training at approved locations, learning operations, menu preparation, food safety (ServSafe certification) and guest service standards. Training includes shadowing district managers, the head of operations and field trainers. Additional onboarding sessions at the Miami Restaurant Support Center provide exposure to finance, marketing, design and legal teams.
Franchisees receive assistance with site selection, construction, remodel planning, local marketing execution and opening support. A corporate field team is onsite during opening week and helps implement a 90-day business plan.
Burger King provides proprietary POS systems, digital app integration, online ordering, delivery support and access to the BK University learning portal. Franchisees also benefit from RBI’s tech resources across its family of brands.
Strong operational or management background preferred. Industry experience is helpful but not required.
Burger King expects hands-on involvement, though approved multi-unit entities can operate with designated Managing Owners. Semi-absentee ownership is limited.
Burger King does not guarantee financing but maintains relationships with preferred lenders.
“I’m very proud of my tenured team and all of their accomplishments. Many of the leaders in the organization started out as hourly employees, just like I did in 1982. Spending time with the team and our valued guests is still my favorite part of the job, all of these years later.”
- Gary Moore, franchisee operating 60+ restaurants.
“Burger King was a part of so many fond moments in my childhood and young adult life, and it’s exciting to be a part of this brand while it is at such a turning point. I find so much pride in being able to be involved in the community and provide guests with the same great experiences I had.”
- Chris Johnson, franchisee operating 65 restaurants.
“Our six locations employ over 300 people, and Casciano Traverse City Inc. is known for its great family-run atmosphere. Three of our locations consistently have annual sales of over $2 million, and we have developed a very professional reputation within our community that helps us continue to run the best operations in town.”
- The Casciano Family, three generations of franchise owners.
The U.S. quick-service restaurant (QSR) industry surpassed $382 billion in 2024 sales and continues growing at 4-5% annually. Consumer demand for convenience, value menus and digital ordering drives sustained growth.
Burger King’s strengths include flame-grilled differentiation, strong brand equity, digital modernization and support from RBI. Primary competitors include McDonald’s, Wendy’s and regional fast-casual burger brands.
Typical timeline is 6-12 months from inquiry to opening, depending on site and construction.
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