Get Ready for #TheGreatReturn Virtual Franchise Summit on May 21 and 22

It’s been more than two months since the World Health Organization officially declared the coronavirus outbreak a pandemic and states across the country began ordering businesses to close in compliance with social-distancing guidelines. In that time, the franchise industry has seen an array of impactful pivots and innovations to keep businesses afloat and, in many cases, even contribute directly to the fight against COVID-19. Now, as states slowly begin to reopen, franchisors and franchisees alike are contending with a new set of challenges. Chief among them: how to safely welcome customers back and how to meet the new demands of a dramatically altered consumer landscape.

To address those and other challenges the industry faces as the economy reopens, 1851 Franchise is hosting a two-day virtual summit called #TheGreatReturn on May 21 and 22. 

We’ve gathered some of the franchise industry’s most prominent and innovative thought leaders to provide a series of masterclasses to help franchisors effectively strategize reopenings and support franchisees, customers and employees.

On Thursday, May 21, industry leaders from brands including Little Caesars Pizza, Biggby Coffee, Wild Birds Unlimited*, Franchise Performance Group*, Big Blue Swim School*, Batteries Plus and more will dive deep into topics like: preparing stores to re-launch, understanding your assets, how restaurant brands can prepare for growth, understanding your data, aligning your Google Analytics and more.

On Friday, May 22, leaders from brands including Hand & Stone Massage and Facial Spa, TruBlue Total House Care, SMB Franchise Advisors*, Biggby Coffee, FranNet and more will discuss budgeting, lead and sales costs, story alignment and messaging, PR and marketing, working with brokers and winning at franchise development. 

Registration for #TheGreatReturn franchise summit is open now. To get a head start on the discussion, participants are encouraged to join 1851’s Franchise Mastermind Facebook community, where many of the thought leaders featured in the summit are already exchanging valuable ideas and best practices.

The first post-COVID-19 franchise conference is designed to provide participants with concrete, actionable strategies to return stronger than ever. So mark your calendars, and we’ll see you there!