Just Salad’s Mid-2017 Rebrand Pays Off

Health-focused franchise concept Just Salad is reaping the benefits of its mid-2017 rebranding efforts with a third consecutive quarter of growth, a recent Fast Casual article said. The 30-plus unit chain not only saw its comps increase by 21.3 percent year-over-year, but also experienced growth in delivery sales, amassed more positive Yelp & Google reviews and saw higher rates of participation in its reusable bowl program.

Just Salad’s rebrand covered changes in store design and food preparation protocols as well as the implementation of a new menu that included wraps, grain bowls and avocado toast (shout out millennials). Changes came one store at a time over a six-month period.

"We are doing things from a culinary and taste perspective that far exceeds where we were two years ago. Customers are tasting that with the new menu and feeling that with the new store design," Just Salad’s founder and CEO Nick Kenner said.

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