Kallpod’s Chick-fil-A Initiative Benefits from No Limit Agency PR Boost

Kallpod did something major for the Chick-fil-A brand - and No Limit Agency* helped spread the word.

Kallpod, which has been a No Limit Agency client since January of 2018, is a digital hospitality service that transforms a customer’s dining experience. By using Kallpod, customers can press a button when they are at a restaurant and receive immediate service. Once the button is pushed, a customer will receive help within an average of 30 seconds leading to a 10 to 25 percent increase in consumption. This makes for higher sales, especially when it comes to beverages and desserts.

Kallpod is not limited to restaurants and can also be found in hotels, stadiums and amphitheaters. The technology is currently used at major hotel chains across the country, including Marriott, Hilton, Four Seasons, and Hyatt.

Kallpod took the quick service world by storm earlier this year when it tested its product at three Chick-fil-A locations in Texas. Customers who used the service were able to place a second order once they already sat down at the table, and did not need to get back in line and wait to place their second order.

The response was colossal, with the second busiest of the three Texas locations seeing a 500 percent increase in re-order revenue thanks to this tableside device. It was easier for customers to communicate with the restaurant, according to a CNBC article that covered the chain’s Kallpod use.

Such success had to be shouted to the masses, and No Limit Agency decided to take this case study and build a campaign to amplify the message.  

"At No Limit Agency and 1851 Franchise we're here to tell a brand's story and Kallpod has an amazing story to tell,” No Limit Agency Account Manager Sydney Creagh said. “We were able to use the incredible case study that came out of Kallpod's partnership with Chick-fil-A Houston, where the technology completely changed how diners were able to enjoy their meals, and put it in front of millions of people.”

To date, No Limit Agency has gotten Kallpod mentions in Forbes, Restaurant Business, Nation’s Restaurant News, CNBC and Elite Daily, to name a few. The story was also picked up by Today.com, which put the story in front of 80 million viewers.

“I thought we got great press coverage,” Kallpod CEO Gabriel Weisz said. “Over a number of months, the story kept getting picked up by national publications. Specifically, with this campaign, we were very happy with the outcome and not just from the industry press but also from big, well-known news publications as well.”

Cooperation and collaboration were key to the successful relationship between Kallpod and No Limit Agency.

"We started working with Kallpod earlier this year and in a short period of time we have been able to build a strong and mutually trusting relationship,” Creagh said. “Here at No Limit Agency we pride ourselves in coming up with innovative and creative public relations and content strategies, and both Gabriel and [Kallpod COO] Steven Barlow were always interested in what we had to say. As a team, we have been able to do really great things with Kallpod’s news coverage.”

Also exciting for Kallpod was that this was their first foray into the world of quick service dining.

“We didn’t do anything in the quick service space before,” Weisz said. “It’s been great to enter a new sub-vertical and get a lot of new interest very quickly.”

What’s more, the media coverage highlighting the Kallpod’s entrance into the QSR world immediately led to inquiries and business development possibilities with some of the nation’s largest names in QSR. While those conversations are in the initial stages, Weisz said that Kallpod has definitely seen a lot of interest across the board.

“What I can say is that we’ve really been approached by nearly every major competitor to Chick-fil-A and market leaders and master franchisees from other countries around the world as well,” Weisz said.

Weisz is thrilled with the No Limit Agency team and his company’s experience.

“It’s easy to deal with the No Limit Agency team,” Weisz said. “Everyone is always available and they’re quick to respond. It’s a two-way thing as well. We delivered a good story.”

He also singled out praise for Creagh.

“We’ve been very happy with Sydney,” Weisz said. “She’s always been very responsive and we are very pleased with the outcome of the campaign.”

Weisz is excited to see what will happen in Q4, and said Kallpod plans to continue doing what it’s doing, building up the team and going for an even bigger year in 2019. Kallpod also plans to continue working with No Limit Agency in the new year.

“It’s nice to be able to praise a job well done,” Weisz said.