The brand will sell specialty trading cards inspired by the film at its locations to benefit No Kid Hungry.
Denny's is giving its menu a cinematic twist in anticipation of a major theatrical release. According to a recent article in Nation's Restaurant News, the brand will be offering an assortment of limited-edition Star Wars themed items prior to the film's premiere. The promotion comes as part of the brand's partnership agreement with LucasFilm.
The specialty menu includes dishes named The Co-Reactor, Lightspeed Slam and Two Moons. Each item was inspired by the fantasy film series in mind. This initiative and the overall partnership agreement with LucasFilm are part of Denny's recent efforts to revitalize its marketing strategy.
In addition to these new menu offerings, the company will also be selling themed trading cards to benefit No Kid Hungry. The cards are currently available for purchase at Denny's locations for $3 per pack.
Read the full article here.