Due to success in Central Missouri, Papa Murphy's is looking for franchisees to expand the brand in the area. Columbia is at the top of the company's list, with the market potential for four additional units to open in the next two years.
With 18 thriving stores in the St. Louis area and growing, VP of Franchise Sales Gary Payne says there is room to expand the concept in other areas of the state.
“It’s a very unique product — take and bake,” he said. “It’s a relatively simple operation. Labor costs are small, food quality is high and the menu is “a healthy offering,” with fresh-made ingredients and beef and pork that are, well, really beef and pork — “not ‘fillers,’” Payne said.
The brand caters to families who need an affordable meal option that everyone will love, but that doesn't take hours to prepare.
To accelerate growth in the area, Papa Murphy's is offering potential franchisees incentive deals including reduced franchise fees and no royalty payments for a year.
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