The brand is looking to open as many as 50 take-n-bake franchises in the Dallas-Fort Worth market over the next five years.
Papa Murphy’s is looking to grow in the North Texas market, targeting the DFW area and increasing competition among pizza giants like Pizza Hut, Pizza Patron and Pie Five Pizza. The take-and-bake concept is looking to open as many as 50 locations over the next five years, doubling the brand’s current footprint of 43 stores. Papa Murphy’s currently relies on franchising for majority ownership, with nearly 90 percent of locations purchased under franchise agreements.
“A lot of people who may have grown up with Papa Murphy’s move to places where there isn’t one, and are excited about the opportunity,” said chief development officer Jayson Tipp. “It’s clean and lower cost to get into from an investment standpoint.”
The brand is also looking to expand its presence in Phoenix, Raleigh and Louisville based on their opportunity and current population according to Tipp. Papa Murphy’s has already been established in areas close to their headquarters in Portland and Seattle but DFW is twice the size, allowing as much as five times the current store count.
“We’re not trying to restrict ourselves to one part of the market. It’s a tough retail real estate market, and there’s a lot of competition with restaurants and retail, so we want to remain flexible,” said Tipp. “We have an overall market plan, but we want to remain flexible to pursue good real estate markets when they come up.”
When looking at the brand’s other target real estate demographics, Papa Murphy’s looks to focus on grocery-anchored shopping centers and areas with a large number of families.
“It’s mom or dad in their late 20s to 50s, and they place a high value on having a home-cooked meal,” said Tipp. “And it’s democratic – who doesn’t like pizza? You can get ingredients that the parents might want, but you can also get the kids a value-priced pepperoni pizza.”
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