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Kivo Daily: When to Add a New Brand to Your Multi-Unit Franchise
Kivo Daily: When to Add a New Brand to Your Multi-Unit Franchise

Penn Station president Craig Dunaway shares his insights.

Craig Dunaway, president of Penn Station East Coast Subs, recently shared his industry insights with the business, entrepreneurship and thought leadership publication Kivo Daily in a piece entitled “When to Add a New Brand to Your Multi-Unit Franchise.”

The Penn Station president writes that a multi-unit operator will know the time is right to start looking for a new brand when their home market is full or they want to diversify their business. According to Dunaway, the benefits of being a multi-brand franchisee include retaining top talent as well as capitalizing on the opportunity to build on years of experience.

“Many franchise companies actively seek existing multi-unit operators, which can be a great way to grow a franchise system. For multi-unit operators, knowing when to add a new brand is as important to success as a multi-brand franchisee as choosing the right franchise,” writes Dunaway.

Read the full piece
here.

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