Because Pretty in Paint was founded in New Jersey, expanding outward along the east coast will make for a smoother ramp up period as the brand gets its franchise opportunity off the ground.
From PTO nights and book clubs, to girl’s night out and bachelorette parties, women throughout the country are hungry for new, exciting and memorable ways to spend their evenings.
In 2012, that’s exactly what Pretty in Paint set out to provide.
Amelia Courtney and Erica Bridges first realized they had the makings of a business on their hands after Courtney attended a paint party at an art studio while on vacation with friends. Courtney was inspired by the experience, but when she returned home, she realized that there wasn’t anything similar near her home in Pennington, New Jersey. That’s when the two friends decided to organize a small painting party for their friends at one of their homes. Soon after, they had a full-fledged business on their hands, and friends, neighbors and families alike all wanted to throw a Pretty in Paint party of their own.
But unlike most “sip and paint” businesses that require guests to go to an impersonal brick and mortar location, Pretty in Paint set out to be different. The company was founded on the idea that the same studio paint and sip concept could and would be mobile.
Four and a half years later, demand for Bridges and Courtney’s business grew so rapidly that they began exploring the idea of franchising so they could reach more customers than ever before. With that, Pretty in Paint officially opened up its model to franchising in 2015.
“The popularity of this industry is only growing. We saw a much bigger future for Pretty in Paint over the years, and we wanted to expand the brand even more. But as two working moms, we knew it wasn’t something we could do alone,” Courtney said. “Franchising was our way of sharing the love that we have for Pretty in Paint with others, giving them the opportunity to own their own business and be a part of the brand’s evolution.”
Today, Pretty in Paint has two franchises sold and another one expected to be finalized in the coming weeks—making it clear that people want to be a part of the Pretty and Paint brand. Now, with a strong foot hold in its home state of New Jersey, the brand is targeting entrepreneurs to help spearhead Pretty in Paint’s growth throughout the rest of the east coast.
Because Pretty in Paint was founded in New Jersey, expanding outward along the east coast will make for a smoother ramp up period as the brand gets its franchise opportunity off the ground. Not only do they have the added advantage of built-in brand awareness, but because new franchisees will be closer to owners Courtney and Bridges, getting the support and training needed ahead of launch is a seamless process. The simple business model also makes it easier for first-time franchisees to get their Pretty in Paint operating within their community quickly and efficiently.
“We created a franchise system where you don’t have to build out a studio, nor carry a lot of inventory or pay ongoing overhead expenses. Our suppliers ship on demand. We have easy-to-set-up party kits with everything you, your artists and the hostess need to enjoy a successful Pretty in Paint Parties event,” Courtney said. “In other words, we’ve developed a simple business model that ensures any of our franchisees will hit the ground running.”
As Pretty in Paint actively targets the east coast for growth, both Courtney and Bridges believe there’s no limit to how big their business can become—and that’s due, in large part, to a business model that people genuinely want to be a part of.
“When we decided to look into franchising, we knew we wanted to offer two things. The first, of course, was a business that encouraged fun and creativity,” Courtney said. “Secondly, we wanted to design a business ownership opportunity that offered a balance between personal and professional life. It’s possible for people to join our system and be successful while making their own hours and having the flexibility they need.”