With such a large number of Gen Z performing voice searches, restaurants recognize the need to adapt ordering processes.
Mobile ordering became popular by the demand of millennials, while voice-activated ordering is what Generation Z is pushing brands to consider. According to a recent QSR Magazine article, close to 25 percent of 16—24-year-olds are using voice search on mobile and around 50 percent of searches will be voice searches by 2020. When researching products, Social Media Today found that right now 50 percent of people are using voice search.
Quick-service and fast-casual chains concerned with sales growth and the future have been looking at how to adopt voice activation for some time now. Wingstop, KFC and Domino’s Pizza are testing it out and figuring out how to integrate it into digital strategies. Those with millennials or an even younger audience in mind will need to find ways to get around the current challenges.
“Voice activation has become common in their homes and on their phones,” said Kevin Fish, vice president of digital technology at Wingstop.
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