QSR Magazine: What’s Driving the Meal-Kit Movement

While brands like Blue Apron and Hello Fresh have created entire businesses around at-home meal delivery kits, other brands are simply adding the option to their menus. According to a recent QSR Magazine article, Tijuana Flats is one brand looking to break into the market by offering “Hardly Homemade” take-home taco meal kits that allow for customization for family meals. And with companies like Amazon hopping on the trend, the meal kit industry is destined for growth.

“I think there’s definitely an experiential component of meal kits that differentiates itself from traditional grocery or restaurants,” said senior VP of Business Development for meal kit service Chef’d. “You’re educating, it’s a family experience and you’re interested in food and making new foods in an entirely different way and breaking out of the traditional 10 to 15 meals that families usually cook at home. It allows you to step outside those normal dinner-time options and try something new.”

Besides solving the issue of providing a family dinner, these services can also assist in home entertaining at an affordable cost. Instead of individual meals, everyone can connect over a shared meal and experience.

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