Smoothie King branches out with first international location.
Located at The Centrepoint—a popular shopping mall in Singapore—the new store will host a modern cafe style concept, modeled after the over 150 Smoothie King's currently operating in Korea. This will be the first of several international locations to open in Singapore, Southeast Asia and China over the next three years.
"There are currently no smoothie chains leading the international market, specifically in Asia," said Smoothie King global CEO, Wan Kim. "We have found huge success in Korea, with our stores outperforming popular coffee shops. Our international concept provides functional, delicious, made-to-order smoothies, wraps and salads to people on the go in a fresh, contemporary way. We look forward to opening more stores like this in Asia as well as in the States."
To celebrate Smoothie King's entry to Singapore, the company has launched two competitions for locals with prizes including a trip to Korea and a smoothie party for students. The store will open to the public today and will host a celebration with free samples—Kim will be in attendance.