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Riverfront Times: Smoothie King Broadening Reach in St. Louis
Riverfront Times: Smoothie King Broadening Reach in St. Louis

The brand plans to open 11 new locations in the St. Louis area.

Smoothie King is ready for rapid expansion in the St. Louis area. According to a recent article in the Riverfront Times, the New Orleans-based brand has plans to open 11 new locations across the greater St. Louis area, on top of the dozen stores opened since 2013.
 
"As far as our average unit volume, our St. Louis stores have been right up there with our best markets - Houston, New Orleans and South Florida," Stephen Foley, franchise development manager for Smoothie King, told the Riverfront Times. "That's even though St. Louis generally gets a colder winter for a longer period of time, which is definitely a factor in our business."
 
Foley added that the market will soon be saturated, leaving only non-traditional locations such as hospitals, airports, and office buildings for prospective franchisees.
 
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