The Counter Info

Why Invest In The Counter Franchise?

The Counter® was established with a goal of launching a gourmet burger restaurant that could establish an innovative twist on an American Classic. Since day one, The Counter’s focus has been to offer customers fresh, high quality ingredients that can be customized to meet everyone’s individual cravings. And as soon as the brand opened its doors for business, it became clear that the concept was catching on. That’s why The Counter began offering its franchise and area development agreements just two short years after opening its doors.

Through its business ownership opportunity, aspiring entrepreneurs and experienced restaurateurs and managers have the ability to tap into The Counter’s unique approach to the classic burger joint. Between its focus on customization that gives customers access to one million different ingredient combinations and an environment that’s more modern and progressive than most, the brand has carved out a niche for itself that’s increasingly in demand.

“The Counter is so new when you look at its growth curve. It’s why we’re excited to bring the product to market in more communities across the nation,” said John Wuycheck, Senior Vice President of Development for Kahala BrandsTM.

The fact that The Counter is in a position to grow means that franchisees who enter the system now have a unique opportunity to get in on the ground level of an already established system.

About The Counter

We offer a fresh, unconventional approach to creating the ultimate burger, boasting over a million possible burger combinations with a choice from 7 proteins, 12 distinct cheeses, 31 signature toppings, 20 unique sauces, 6 types of buns or 4 different types of fresh greens.  The Counter® offers a full-service, casual dining experience in an inviting space with industrial décor and upbeat music.

Featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 100 stores currently in development throughout the U.S.

Mission and Values

Mission: To establish The Counter as the premier burger concept while maintaining and unwavering dedication to our brand's people, values and principles.

1.     Be Real & Have Fun
2.     Develop Yourself & Others
3.     Form Relationships & Bonds
4.     Listen & Express Yourself
5.     Blaze Trails
6.     Be An Ambassador
7.     Be Profitable

You may submit additional information and questions to The Counter Franchise Development Department at [email protected] or MTY Franchising USA, Inc., 9311 E. Via de Ventura, Scottsdale, AZ 85258.

©2019 CB Franchise Systems, LLC.  All rights reserved. All other trademarks referenced are property of their respective owners. The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere.  The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration or obtained the exemption from registration, and completed the applicable disclosure requirements.  Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.