The brand’s first foray into ‘plant-based’ products actually include meat, dairy and eggs.
In a press release reported by Entrepreneur, Tyson discussed its new, brand Raised & Rooted. The press release refers to the new line as ‘100% plant-based’, a somewhat nebulous term that has recently gained popularity in reference to goods that are made with no animal products.
In spite of these claims, the two products Tyson is launching — vegetarian chicken nuggets and a burger patty — both contain animal products. A representative from Tyson stated that the brand’s goal is not necessarily to create vegan options, but to make a product for consumers with blended diets who are looking for alternative protein sources. “Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein,” said President and CEO Noel White.
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