Which Wich, a national, fast-casual sandwich concept, plans to make and donate more than 21,000 peanut butter and jelly sandwiches to local organizations across Dallas on January 15, 2015 as part of the brand’s Project PB&J® program. The event will begin at 9:00AM at the Sheraton, 400 North Oliv.....
The donation will be prepared during the brand’s franchise conference with the help of hundreds of Which Wich franchisees and corporate team representatives, as well as dozens of volunteers from local charities and organizations. The volunteers will join forces to break the current Guinness World Record of 20,975 sandwiches made in an hour.
“As a Dallas-based brand, we’re particularly excited to be giving back to the community that has so warmly embraced us,” said Jeff Sinelli, founder, CEO and “Chief Vibe Officer” behind the booming sandwich brand. “I believe a simple peanut butter and jelly sandwich can change the world, and we hope to make a significant impact in our community with our record-breaking Spreading Party.”
To ensure that the PB&J sandwiches help feed those who need them most in the greater Dallas area, Which Wich has committed to donating the sandwiches to 20 organizations. These include:
The Salvation Army DFW
Boys & Girls Club of Greater Dallas
Big Brothers Big Sisters Lone Star
Foster Kids Charity
Genesis Women’s Shelter & Support
The Bridge North Texas
The event is in support of Which Wich’s newly launched philanthropic campaign, Project PB&J®, where for every PB&J sandwich purchased in a Which Wich location, the company donates a PB&J to a local cause and banks one for their global initiative trust.
The Spreading Party will be generously supported by Hormel Foods Corporation, who will provide the Skippy Peanut Butter and ©/®The J.M. Smucker Company, who will provide the Smuckers® Grape Jelly.
“In 2015, we’re setting a system-wide goal to make over 1-million PB&J sandwiches,” Sinelli said. “If we do that, that’s a whole lot of sandwiches, and a whole lot of effort, and a whole lot of people who will be able to put something in their stomach that might not otherwise have that opportunity.”
Since launching at the beginning 2014, the campaign ended the year with more than 50,000 PB&J sandwiches sold and thus 150,000 donated back to local communities and banked for large scale areas of need.
The company currently has locations in 38 states and the United Arab Emirates, Mexico City, and Panama City. Which Wich is rapidly expanding and territories are available across the United States with a heavy focus in the Chicago, Phoenix, Salt Lake City, Las Vegas, New Orleans and DC-Baltimore areas for growth. The brand is also looking forward to expanding internationally in 2015, with openings in Qatar, Bahrain, Kuwait, Lebanon and Saudi Arabia.