1851

When potential franchisees are interested in your brand, what&#8217;s the first thing they&#8217;re going to do? They&#8217;re going to look at your franchise development website, and then they&#8217;re going to evaluate your brand based on how good it is. Here are 10 tips to help you make a good first impression.Don&#8217;t be cheap. If you&#8217;re not a designer, don&#8217;t try to make the website yourself. If you don&#8217;t know what you&#8217;re doing, pay someone who does. You need to be willing to shell out a little bit of money to make a great site. Think of it as a long-term investment that will pay off in the long run.Don&#8217;t overwhelm people with information. No one wants to be overwhelmed by information; your site shouldn&#8217;t be so crowded that potential franchisees have trouble finding what&#8217;s important. Stay short, sweet and to the point. Include a contact form. It&#8217;s important to show potential franchisees that you&#8217;re accessible and available to discuss any questions or concerns they may have. But having a &#8220;contact us&#8221; page isn&#8217;t the only thing that matters; you also need to respond to questions in a timely manner. Remember the power of images. Your site won&#8217;t be memorable if it&#8217;s all words; you need to show your brand&#8217;s creativity by adding high-quality images to your site. These can be images of your products, services, franchisees, leadership team or logo. People will be more likely to imagine themselves with the brand if they can actually see the brand. And other visuals like maps and video. Images are great, but adding videos and infographics is even better. Try including a map of all your franchise locations or an infographic with your recent sales numbers to show potential franchisees how successful you&#8217;ve been in recent years.Make it personal. Remember that you&#8217;re not talking to a robot. Potential franchisees are people, too! They want to be wooed just like the rest of us. Show your franchisees how your brand&#8217;s mission and goals connect with them as people.Know your audience. Is your ideal franchisee an educated, tech-savvy Millennial? Or are you more interested in attracting middle-aged couples with finance and business experience? Figure out who you want to target, then create your site with them in mind. This will help you get more valuable, effective leads. Be transparent about the cost. One of the first things franchisees want to know is how much the franchisee process will cost. Devote an entire section of your website to this and provide as many details as possible. Make sure your website is mobile-friendly. In today&#8217;s digital age, it&#8217;s likely that people aren&#8217;t viewing your website from their computers. They&#8217;re probably using their smartphones or tablets. It&#8217;s important that your website looks professional no matter what device viewers are using. Connect with your designer to make sure that your site is compatible with different devices, and if it isn&#8217;t, change it so it is.Include links to your social media platforms. When it comes to building brand awareness, having a strong social media presence is important. Social media is an opportunity for you to connect with your franchise leads on a more personal level. Make your platforms accessible to them and invite them to connect with you.

1851 Franchise

Your franchise development website is your calling card. It's time to treat it that way.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

10 Tips for Making Your Franchise Development Website Work 

10-tips-for-making-your-franchise-development-website-work

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

10 Tips for Making Your Franchise Development Website Work

MORE STORIES LIKE THIS