25 Franchise Brands That Align With Your New Year's Resolutions

With the new year right around the corner, many are starting to think of New Year’s resolutions. According to Forbes, nearly half (48%) of the population will set a resolution related to fitness, and over one-third of the population will set a goal to improve their mental health. All around, fitness and health are on top of the list, with 32% of the population setting a resolution to improve their diet.

For these reasons, franchise brands promoting fitness, mental health and healthy eating are sure to be getting a lot of attention in the new year. Additionally, studies show that “cheat days” actually help you stay on track with your fitness goals, some dessert franchise concepts are likely to be popular in the new year as well. The 25 franchises below align with popular New Year’s goals so you can keep your own and help others in your community do the same. 

Providing Fitness Opportunities

It’s a running joke that gyms are packed full for the first few months of each new year, and then the numbers dwindle. Regardless, the initial motivation shows that there is a notable desire to improve on fitness. Paying for gym memberships may make them more accountable than working out from home. The fitness brands mentioned below help people do just that. 

Workout Anytime

Initial investment: $784,950 to $2,073,050

Unit count: 180+

Workout Anytime has been a trusted brand for over two decades. The fitness franchise offers an affordable workout experience for members, with gyms open around the clock. This brand’s flexible schedule makes achieving New Year’s resolution more attainable for both quicker and lengthier workout routines.

Fitness Premier 24/7 Clubs 

Initial investment: $264,350 to $585,000

Unit count: 19

Fitness Premier is a group-workout gym concept that offers gym-goers engaging classes and a sense of community. The brand has seen major success in smaller markets, which its competitors rarely target.  

Planet Fitness

Initial investment: $1,625,600 to $4,921,000

Unit Count: 2,400+

Planet Fitness is known for creating a “judgment-free zone,” making it a popular option for gym rookies and New Year’s resolutioners. It offers a $10 monthly membership fee, a price that leaves minimal excuses for skipping the gym.

The Little Gym

Unit Count: 400+

Initial Investment: $465,250 to $637,000

Why not get your kids involved in your fitness kick? The Little Gym helps children develop motor skills in a fun and non-competitive environment by combining music, movement and learning. The brand offers physical activities to develop coordination, flexibility and strength to help kids learn the importance of health and fitness from an early age. 

World Gym

Unit Count: 225+

Initial Investment: $1,139,500 to $3,715,000

World Gym is an exercise brand that offers a full-service gym model. This fitness brand is known for having a wide variety of new equipment and machines to help you meet your fitness goals, whatever they may be. 

Orangetheory Fitness

Unit Count: 1500+

Initial Investment: $179,075 to $392,475

Orangetheory provides gym-goers with heart-rate-based interval training in specialized group sessions to increase energy, stamina and cardiovascular health.

Jazzercise

Unit Count: 8,000+

Initial Investment: $2,000 to $22,000

Jazzercise conjures up memories of the ‘80s for most, but this brand is still around and offers high-intensity, dance-inspired workouts. Franchisees can opt for either instructor ownership or class ownership models. 

Serving Others

Helping others is a great way to help yourself. With mental health being a priority for many going into 2024, these brands that focus on serving those in need are sure to promote a feeling of purpose and doing good. These franchises also align with New Year’s resolutions pertaining to mental health, providing opportunities to give back to one’s community in meaningful ways.

Seniors Helping Seniors

Unit Count: 200+

Initial Investment: $86,785 to $141,390

Seniors Helping Seniors franchise prioritizes hiring active seniors for in-home care services to their less-active counterparts and aims to improve the quality of life of those that they serve.

Right at Home*

Unit Count: 650+

Initial Investment: $88,719 to $157,669

Right at Home is a senior care franchise that provides personalized in-home care services to seniors and people with disabilities so they can continue to live safely and independently at home. 

Dog Training Elite*

Unit Count: 240+ 

Initial Investment: $159,050 to $185,750 (for three territories)

Dog Training Elite helps pet owners build a more positive relationship with their pets through training. The brand also provides vital training for service dogs, who help people struggling with disabilities and mental health conditions. 

Caring Transitions

Unit Count: 280+

Initial Investment: $58,912 to $82,612

Caring Transitions is a national franchising concept specializing in senior relocation and transition services. This brand was created to help seniors and families organize personal property and manage the moving process when a transition is needed. 

Bringing Joy to the Community

There are so many ways to improve one’s mental health, and these brands have tapped into a few of them with feel-good products and do-good intentions. In the new year, enjoy that rewarding feeling of doing your part for the planet and bring a little joy to the community with these franchises.

Play It Again Sports

Unit Count: 290+

Initial Investment: $268,300 to $391,300  

Play It Again Sports is a franchise that buys and sells used and new sporting goods, giving more families access to sporting equipment, providing your community members an avenue for a more active lifestyle. It is also great for the environment as goods are being recycled.

No-H20

Initial Investment: $119,600 to $139,250

Unit Count: 60

No-H20 uses a mobile app to allow customers to arrange to have their cars cleaned anywhere in an eco-friendly way that requires no water. Their brand emphasizes that saving on water usage is helping to save the planet. 

The Junkluggers

Initial Investment: $98,110 to $359,290

Unit Count: 128

Junkluggers is an eco-friendly junk removal company that sorts through the junk they remove from customers’ homes to recycle and donate as much as possible, keeping junk out of the landfills. 

Healthy Eating 

A healthy diet is crucial for one’s overall health, and people are becoming increasingly aware of this fact. These brands use fresh ingredients and healthy nutrients that make sticking to a New Year’s resolution of an improved diet much easier and more enjoyable.

Goodness Bowls

Initial Investment: $302,000 to $477,000

Unit Count: 2

This fairly new business franchise was started by a mother-daughter duo who believe “goodness yields goodness.” The brand offers acai bowls, fresh juices, pitaya bowls and green bowls to help you achieve your healthy diet goals. 

Everytable

Initial Investment: $301,000 to $721,600

Unit Cont: 65

Everytable aims to make nutritious food more affordable by cutting down on production costs and considering the average income of the neighborhood in which the store is located. The brand also provides equitable opportunities for future franchise owners from marginalized backgrounds through its university, which acts as an expedited pathway to business ownership. 

Teriyaki Madness

Initial Investment: $312,000 to $731,000

Unit Count: 130+

Teriyaki Madness serves up Japanese cuisine that can be ordered in take-home containers. Unlike many other teriyaki buffets concepts, the food is made fresh-to-order and includes healthy ingredients such as lean proteins and stir-fry vegetables. 

Chop5

Initial Investment: $356,700 to $873,700

Unit Count: 3

CHOP5 Salad Kitchen offers customers a variety of chopped salads, wraps and rice bowls, all made with fresh ingredients.

Acai Express

Initial Investment: $158,400 to $429,000

Unit Count: 52

Acai Express offers customers organic acai bowls on-the-go so they can live a healthier lifestyle despite being busy. Beyond acai bowls, the brand offers smoothies and artisan toasts with toppings such as avocado or salmon. 

Red Mango

Initial Investment: $239,000 to $591,000

Unit Count: 47

Red Mango is a frozen yogurt and smoothie franchise that offers customers all-natural frozen yogurt, fresh fruit smoothies, yogurt parfaits and fresh juices. Franchisees needn’t worry about a location for fryers, kitchen hoods or other similar expensive equipment because the products do not require this type of equipment. 

A Balanced Approach to Healthy Food and Treats

While cookies, cakes and fro-yo might seem counterintuitive to New Year’s resolutions that focus on health and fitness, fitness experts believe that those who allow themselves “cheat days” are more likely to stick with a diet or fitness plan. Why? It is all about sustainability and balance. Eating treats in moderation may help healthy eaters feel as though they’ve earned it and decrease feelings of guilt. 

Crumbl Cookies

Initial Investment: $367,666 to $1,404,333
Unit Count: 968

Crumbl Cookies are sure to bring a smile to anyone’s face, with over 200 flavors that rotate weekly, in addition to its classic flavors, including the ever-popular option of a chocolate chip cookie and a sugar cookie with pink frosting. 

Cinnabon

Investment Range: $233,700 to $546,800
Unit Count: 1,800+

Cinnabon is a world-famous bakery franchise that is known for its cinnamon roll and spin-off products. The brand has become widely recognized internationally, and even the smell of their products is sure to put a smile on people’s faces. 

TCBY

Investment Range: $15,000 to $635,812

Unit Count: 350+

This frozen yogurt franchise allows customers to customize their own fro-yo with flavors and toppings found in the self-serve business model. Or, choose the traditional counter service model offered.

BIGGBY COFFEE*

Unit Count: 295+

Initial Investment: $202,450 to $418,700

BIGGBY’s slogan of “build the life you love” sums up the cheerful atmosphere that both franchisees and customers experience in this coffee shop, and would surely bring a little more joy to your community.

Nothing Bundt Cake

Unit Count: 480+

Initial Investment: $483,600 to $699,700

Bundt cakes are perfect for any celebration and even make a great gift in themselves. Nothing Bundt Cake offers full bundt cakes, smaller bundtlets and tiny bundtinis — its version of a cupcake — all topped with cream cheese frosting.

Whether your New Year’s resolution is to improve your physical fitness, focus on your mental health, reward yourself for your efforts with an indulgent dessert or to make more positive contributions to your community, these franchises are worth considering in helping you reach your goals. Which of these resolutions above matter to you the most: physical fitness, mental health or an improved, balanced diet?