1851

As franchise brands across industries look forward to a post-COVID world — one that promises to have <a href="https://1851franchise.com/covid-19-and-high-unemployment-set-up-2021-for-franchise-sales-feeding-frenzy-2714528">even more entrepreneurs</a> — it is more important than ever to have an impactful franchise development marketing strategy in place. And today, a big part of that strategy should be focused on retargeting advertising. Retargeting campaigns turn “window shoppers'' into real paying customers or, in the franchising world, into quality leads.&nbsp;Lets face it: The franchise-buying process is extremely complicated and often takes <a href="https://1851franchise.com/leads-take-6-months-to-bloom-3514#stories">much longer</a> than franchisors would hope. When a franchisee prospect visits a development website, there are a million reasons why they may not purchase right away. Maybe they weren’t interested in the offer, or maybe they just got interrupted or distracted somewhere along the way.&nbsp;Retargeting helps brands win back these visitors — turning them into leads by marketing directly to them and their needs. Without retargeting campaigns, only a small percent of callers and website visitors actually convert into qualified leads or tangible business. While overall conversion rates can vary based on the niche or industry, a study by <a href="https://www.spiralytics.com/blog/retargeting-statistics/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-tips-for-dominating-retargeting-advertising-2717414" target="_blank" rel="nofollow">Spiralytics</a> from seven industries concluded that retargeting ad placements beat all other ad placements, with a whopping 1,046% efficiency rate. Users that visit a website after clicking on a retargeting campaign ad are 70% more likely to convert compared to those that aren't retargeted, according to <a href="https://kenshoo.com/blog/retargeting-stats/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-tips-for-dominating-retargeting-advertising-2717414#:~:text=According%2520to%2520a%2520recent%2520article,and%2520drive%2520them%2520to%2520conversion." target="_blank" rel="nofollow">Kenshoo</a>.Here are three tips for dominating retargeting advertising.&nbsp;<h4>Segment the Audience</h4>It is important for brands to segment their audiences so they can successfully target each group of website visitors with creative content that’s most relevant to them.&nbsp;For one, franchisors can set up basic URL segments with audiences defined by specific pages they visited while on their website. Those who have only visited the brand’s consumer homepage are in the upper-funnel, while those who specifically looked at the franchise development page would be considered mid-funnel. For those mid-funnel prospects, users can be retargeted with a general ad for that opportunity. For very high-intent users, or “ghost leads” who may have requested more information and then fallen off, retargeting ads can re-engage them through enticing offers.<h4>Optimize Your CRM</h4>Once brands create segments from existing prospects and customers and define where they are in the funnel, they can then use retargeting software to reach those segments with web ads. With CRM retargeting, brands can market to customers from their CRM database using display ads on social media websites, blogs and other anywhere else prospects may be browsing. Web retargeting uses a combination of tailored messaging and targeted ad placement that leverages intent signals found on the website. The average click-through rate (CTR) for display ads is 0.07%, while the average CTR for retargeted ads is about 0.7%, according to <a href="https://blog.wishpond.com/post/97225536354/infographic-7-incredible-retargeting-ad-stats?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-tips-for-dominating-retargeting-advertising-2717414" target="_blank" rel="nofollow">Wishpond</a>.CRM retargeting also helps a brand <a href="https://1851franchise.com/how-to-nurture-every-franchise-lead-2708848">stay top-of-mind</a> as customers browse the internet, and franchisors can even upload a lead list of prospects and target ads directly at a specific segment that’s not in their CRM.&nbsp;<h4>Leverage Email</h4>Following up with email retargeting is also a great way to revive a dead lead and remind them of a specific franchise opportunity or to keep an active lead engaged in the funnel. For example, <a href="https://www.adroll.com/assets/pdfs/guides-and-reports/adroll-state-of-performance-marketing-17.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=3-tips-for-dominating-retargeting-advertising-2717414" target="_blank" rel="nofollow">AdRoll discovered</a> that when running both traditional email and email retargeting, email retargeting produced three times the open rate and six times the click-through rate.Best of all, email can be <a href="https://1851franchise.com/how-to-reach-gen-z-through-email-marketing-2713466">easily incorporated</a> into a retargeting campaign without needing to pay for an ad placement. But brands should limit the amount of email outreach they engage in to avoid ending up in the spam folder. For example, brands shouldn’t send out more than one email to a specific prospect per day.These tips will help franchisors master their approach to retargeting marketing and reap the rewards that come with a successful campaign.Related articles:<ul><li><a href="https://1851franchise.com/the-secret-to-landing-thousands-of-franchise-leads-2713277">The Secret to Landing Thousands of Franchise Leads</a></li><li><a href="https://1851franchise.com/how-to-create-an-effective-franchise-sales-drip-campaign-2713853">How to Create an Effective Franchise Sales Drip Campaign</a></li><li><a href="https://1851franchise.com/leads-arent-the-issue---your-marketing-is-1414#stories">Leads Aren’t the Issue – Your Marketing Is</a></li><li><a href="https://1851franchise.com/what-your-franchise-development-marketing-budget-should-look-like-if-youre-an-emerging-brand-2710964">What Your Franchise Development Marketing Budget Should Look Like If You're an Emerging Brand</a></li><li><a href="https://1851franchise.com/how-to-nurture-every-franchise-lead-2708848">How to Nurture Every Franchise Lead</a></li><li><a href="https://1851franchise.com/5-marketing-tips-to-drive-franchise-leads-2713817">5 Marketing Tips to Drive Franchise Leads</a></li></ul>

3 Tips for Dominating Retargeting Advertising

1851 Franchise

When done correctly, retargeting, also known as remarketing, can help franchisors digitally reach ideal audiences with targeted and specific ads based on their behavior online.

3-tips-for-dominating-retargeting-advertising

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

3 Tips for Dominating Retargeting Advertising

MORE STORIES LIKE THIS