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5 Real Estate Franchises We Love

You might be surprised to learn that some of the most recognizable names in real estate are franchises. Here are 5 of our favorites.

By Alexa DargisContributor
Updated 3:15PM 01/28/22

Real estate has proven to be one of the most lucrative paths into franchising, and vice versa. Regardless of what’s happening in the market, there is always demand for housing, making real estate one of the more reliable segments in the franchise world, and owning your own brokerage is a well-worn path to building wealth.

If you’re interested in joining a real estate franchise, here are five to check out first.

Property Management Inc.

Franchising since 2008, Property Management Inc. has been grow rapidly in recent years. The brand provides expert property management services and solutions across four pillars: residential, commercial, association and short term rental management.

Keller Williams Realty 

  • Unit Count: 1,085+
  • Startup Costs: $183,230-$336,980

Founded in 1983, Keller Williams Realty is an American technology and international real estate franchise with headquarters in Austin, Texas. The brand claims to have been the largest real estate franchise in terms of number of agents and sales volume for 2018 and 2019. The franchise is operated by holding company KWx.

RE/MAX

  • Unit Count: 8,775+
  • Startup Costs: $42,000 -$237,000

Founded by Dave and Gail Liniger in Denver in 1973, RE/MAX is now a global network of more than 135,000 real estate agents in more than 110 countries and territories. The Linigers introduced an agent-centric model with high commission splits. In the RE/MAX system, agents are in charge of their own business, share office expenses and operate under a high commission concept.

Better Homes and Gardens Real Estate

  • Unit Count: 389+
  • Startup Costs: $32,000-$455,000

Better Homes and Garden Real Estate claims to be the only real estate lifestyle brand backed by the name recognition and trust of one of America’s most iconic brands. That branding offers access and insights into a network of dedicated consumers. 

Century 21 Real Estate

  • Unit Count: 13,222+
  • Startup Costs: $25,000-$457,000

Arguably benefiting from more brand awareness than almost any other real estate franchise, Century 21 offers comprehensive training, marketing support and the scale and power of a global partner to its more than 8,000 franchise owners across 80 countries. 

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