1851

<div id="pastingspan1"><span style="">Starting a franchise is an exciting time for any brand. Before any franchisees sign on the dotted line, there is a lot that goes into making a franchise a success.</span></div><div>&nbsp;</div><div><span style="">Bill Paige, vice president of marketing for <a href="http://francorp.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-things-start-up-franchisors-should-do-to-win-2710" target="_blank" rel="nofollow" target="_blank">Francorp</a>, shares a few things a start-up franchisor should do to launch a winning franchise concept.</span></div><div>&nbsp;</div><div><span style=""><strong>Put together a comprehensive program</strong></span></div><div><span style="">One of the most important things a franchisor can do is set up a comprehensive program. This provides the franchise brand the opportunity to get a complete and thorough message out to the consumers and potential franchisees.</span></div><div>&nbsp;</div><div><span style="">&#8220;If you're serious about becoming a franchisor, you want to put together a comprehensive program where that all aspects speak to each other,&#8221; said Paige.</span></div><div>&nbsp;</div><div><span style="">Paige suggests working with a single firm to create a franchise plan. If a franchisor chooses to outsource multiple steps to various people, the plan is at risk of feeling disjointed and not complete.</span></div><div>&nbsp;</div><div><span style=""><strong>Create a roadmap</strong></span></div><div><span style="">There are no shortcuts when it comes to setting up a successful franchise organization. That&#8217;s why start-up franchisors should create an action plan and stick to it.</span></div><div>&nbsp;</div><div><span style="">The plan should include things like creating a business plan, making sure everything goes through the right legal channels, putting an operations manual in place, and setting up a marketing strategy.</span></div><div>&nbsp;</div><div><span style="">Once there is a program laid out, Paige suggests making sure to do everything in order and check it off along the way. This ensures franchisors know what has been accomplished and what is coming up next in the process.</span></div><div>&nbsp;</div><div><span style=""><strong>Allocate enough time to the franchise</strong></span></div><div><span style="">Creating a successful franchise takes time, money and resources. If you don&#8217;t have all three there is a chance the business won&#8217;t succeed.</span></div><div>&nbsp;</div><div><span style="">&#8220;Many times they have the time and money to franchise, but a franchisor is trying to work in another business during the franchise process and they end up spreading themselves too thin,&#8221; said Paige.</span></div><div>&nbsp;</div><div><span style="">Before a franchisor takes on the responsibility of franchising it&#8217;s crucial they have the resources it takes to make it a success.</span></div><div>&nbsp;</div><div><span style=""><strong>Follow registration laws</strong></span></div><div><span style="">Before a franchise sets up shop, it&#8217;s important to be registered in the states the franchise conducts business. However, that doesn&#8217;t mean where it&#8217;s located.</span></div><div>&nbsp;</div><div><span style="">Franchises need to complete the federal registration process, and any additional state registration to cover every location the business is performing transactions.</span></div><div>&nbsp;</div><div><span style=""><strong>Set up a marketing strategy</strong></span></div><div><span style="">After putting all the time and effort into creating the franchise concept, the franchisor should create a marketing strategy to get the word out about the brand.</span></div><div>&nbsp;</div><div><span style="">&#8220;Marketing is often the first thing you need to get your business going,&#8221; said Paige.</span></div><div>&nbsp;</div><div><span style="">Although marketing is not always an instant return on investment, a sound marketing strategy provides franchisors with a way to keep communication about the brand going even in down times.</span></div>

1851 Franchise

Don’t forget the basics when creating a successful franchise brand.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

5 Things Start-Up Franchisors Should do to Win 

5-things-start-up-franchisors-should-do-to-win

Woodhouse Spas

Photo of exterior of Woodhouse Spa location

How Woodhouse Spas Leverages Learning Management Systems

woodhouse-spa-franchise-training-lms

Image Studios

image of studios salon suites stylists business owners

Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

benefits-image-studios-salon-suites

IMAGE Studios Offers a Scalable, Real Estate-Focused Franchise Opportunity in an Industry Projected to More Than Double Within a Decade

image-studios-franchise-opportunity

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

5 Things Start-Up Franchisors Should do to Win

MORE STORIES LIKE THIS