1851

Access to information is at an all-time high for the franchise prospect. The good, the bad and the ugly of your brand should be expected to be found on the web. In franchise development, bad franchisee validation can eliminate the value of all of your marketing, advertising, digital and franchise PR activities. Five franchise experts provide tips on how you can rebound from less than great validation:

1) <a href="https://www.linkedin.com/in/michellemonroerowan/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Michelle Rowan</a>, <a href="https://franchisebusinessreview.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">President and COO</a> of <a href="https://franchisebusinessreview.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Franchise Business Review</a>: &nbsp;If it&#39;s a few franchisees -- which is common in systems -- be transparent. Show that you care about what franchisees think, acknowledge where you have weaknesses, and share what your plan is for making improvements. If it&#39;s your entire system, STOP SELLING. Fix things with the current franchisees and focus on economics and relationships. Poor validation from the whole system will kill the deal every time, and investment into development is futile.

2) <a href="https://www.linkedin.com/in/steve-beagelman-58535210/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Steve Beagelman</a>, <a href="http://www.smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">CEO</a> of <a href="https://smbfranchising.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">SMB Franchise Advisors</a>: Get ahead of it. If you have it, set clear expectations before you send a candidate off to speak with franchisees. Educate franchisees of the true value of their word, and provide them with a platform to share negative comments with the franchisor rather than the prospective candidates.

3) <a href="https://www.linkedin.com/in/toddbingham/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Todd Bingham</a>, <a href="https://frannetcanada.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">President</a> of <a href="http://pinnaclefd.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Pinnacle Franchise Development</a>: Bad validation needs to be pre-framed by the development person. &ldquo;Why there will be bad validation and the steps we (the franchisor) have taken to not only resolve but to prevent in the future&rdquo; needs to be discussed upfront with the candidate.

4) <a href="https://www.linkedin.com/in/craigslavin/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Craig Slavin</a>, President of <a href="https://franchisecentral.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Franchise Central</a>: We suggest investing in and using a life coach. Our certified Navigator life coaches work with franchisees to adjust habits and perceptions. If a franchisee is not doing well, the franchisor automatically believes it is because they are not following the system. That is just so wrong. Reinvest in the franchisees before bringing new ones into the system. It is actually cheaper and produces an ROI vs. spending money on training (and retraining) on the system.

5) Kay Ainsley, Managing Director of <a href="http://www.msaworldwide.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">MSA Worldwide</a>: What to do depends on why there is poor validation. In general, a franchisor needs to address the issues causing the poor validation in order to rebound from them.

6) <a href="https://www.linkedin.com/in/keith-gerson-5159aa5/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Keith Gerson</a>,&nbsp;<a href="http://franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">President </a>of <a href="https://franconnect.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">FranConnect</a>: Proactively conduct attitude, perception and satisfaction surveys of your franchisees in the same way that you do for consumers. Increase the quality and frequency of your franchise business consultant touches and visitations with franchisees. Ensure that you have an effective Franchise Advisory Council that you are meeting with regularly on the information coming from the field. Initiate a franchise intranet where franchisees can huddle daily and where they can learn about all the good things that are happening in your network, new initiatives and success stories. And pay close attention to a franchisee&#39;s unit-level economics.

6 Tips for Rebounding from Bad Franchisee Validation

1851 Franchise

Transparency in the franchise due diligence process can help mitigate fallout of franchisee prospects

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

6-tips-for-rebounding-from-bad-franchisee-validation

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Seniors Helping Seniors®

Seniors Helping Seniors® Honors Lynn Quintana as Caregiver of the Year 2025

seniors-helping-seniors-honors-lynn-quintana-as-caregiver-of-the-year-2025

Beansquad

Franchise Compliance Confidence: BeanSquad's Expertise in Navigating Regulatory Requirements

beansquad-franchise-compliance-bookkeeping

KidStrong Franchising, LLC

KidStrong Franchise - Franchisee Spotlight - Jessica and Bobby Montoya - 1851 Franchise

Former Orangetheory Regional Manager and Licensed Counselor, Grow KidStrong Franchise, Empowering Youth in Albuquerque, New Mexico

kidstrong-franchise-albuquerque-montoya

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Top Education Franchises To Consider for 2025 - 1851 Franchise

6 Tips for Rebounding from Bad Franchisee Validation

MORE STORIES LIKE THIS