810 Billiards & Bowling Offers a Classic Bowling Experience with an Upscale Twist

810 Billiards & Bowling, a three-unit emerging ‘eatertainment’ franchise out of South Carolina, started out with the goal of creating a fun and casual atmosphere where anyone can feel welcomed and relaxed. Now, 810 Billiards & Bowling is gearing up to spread that joy across the country with two new locations opening in Arizona next year and plans to scale up to 12 units across the U.S. by 2024. 

What sets 810 Billiards & Bowling apart from similar concepts is the combination of a full-service dining-and-bar model with a range of entertainment options that appeal to all demographics. “It goes well beyond bowling and pool,” said Michael Siniscalchi, 810 Billiards & Bowling’s founder and president. “We’ve taken upscale entertainment options — the kind of things you usually find only in big cities — and made them accessible and affordable for everyone, in every market.”

Guests can enjoy a casual atmosphere as they bowl a game or two with food and friends, either on one of the 14 standard lanes or one of the six boutique lanes, which feature a more classy, upscale feel. When a guest walks into any of 810’s three locations on any evening, they might find live music, a bustling arcade, a full 18-hole mini-golf course and a number of other games and entertainment options before even noticing the private “back alley” where many events take place. Guests can enjoy a little friendly competition with foosball, darts, jenga, corn hole or shuffleboard, relax over a quiet game of chess and a glass of wine or enjoy a night of billiards and cocktails. Whatever a customer’s preference, 810 has them covered. That’s not just a lot of options for customers, it’s also a lot of highly lucrative revenue streams for owners.

810 Billiards & Bowling doesn’t just cover entertainment, it also offers a wide variety of food and drink options. Whether customers are ending their day, taking the family out to lunch or celebrating a friend’s birthday, 810 is the place to have both a memorable time and an unforgettable meal. The menu includes a range of entrées and appetizers, such as small plates and sharable burgers and sliders, salads, hand-tossed New York style pizzas and much more. Each of 810’s three sports bars in the Myrtle Beach area are unique and inviting, and the drink menu includes a large selection of cocktails, draft beers, craft beers and red and white wines. Every day Monday thru Friday, from 4pm-7pm, 810 also offers happy hour drink specials that help keep the good times rolling.

“Food and entertainment can be an incredibly profitable combination, but it’s proven difficult for a lot of businesses to pull off,” Siniscalchi explained. “We’ve created a model that is so simple and streamlined, there’s really nothing else like it in franchising.”

810 Billiards & Bowling constantly strives to provide patrons with the most relaxing and fun experience possible. While great food, drinks, games and company make for an unforgettable outing, the brand also makes the experience more relevant with regular promotions and specials. 

Those memories aren’t only made through walk-in’s, 810 Billiards & Bowling also offers event planning, where guests can find the perfect venue for their next customized party. Popular events include kid’s birthday parties, corporate events, team building, after work mingling, field trips, bachelor or bachelorette parties, baby shower, retirement parties, anniversaries, family reunions and more. On top of a fun, comfortable, casual atmosphere, the staff provides quick and friendly service so any event will go smoothly. 810 Billiards & Bowling takes the stress and pressure of party logistics off of the customer's hands so all guests can enjoy the event together. 

To keep customer safe during COVID-19, 810 Billiards & Bowling is participating in the Palmetto Priority Initiative, a formal commitment made by South Carolina restaurateurs  to take extensive precautions to prevent the spread of COVID-19 by providing a clean and safe environment for staff and customers.

Customers are responding well to those safety procedures. Throughout 2020, all three of 810’s locations — two in Myrtle Beach and one in Conway, South Carolina — have remained profitable, even accounting for a two-month state-mandated closure and a 75% reduction in capacity for weeks afterwards. In fact, two of 810’s locations recorded higher sales in 2020 than in 2019. That success shows that people are still eager to enjoy great food, drinks, games and company in a fun and relaxing setting, and 810 Billiards & Bowling is the place to do it.

The initial investment to franchise with 810 Billiards & Bowling ranges from $1.8 to $3 million, including a $50,000 franchise fee and less landlord contribution which can be substantial. The brand is actively seeking franchise owners in markets across the U.S. For more information on franchising with 810 Billiards & Bowling, please visit 810bowling.com/franchising.