1851

A day in the life of <a href="http://ownatoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-day-in-the-life-of-famous-toastery-means-establishing-a-breakfast-refuge-with-a-local-identity-12295" target="_blank" rel="nofollow" target="_blank">Famous Toastery</a> owner Jason Serkin looks a little different today than it did when he opened his first location three years ago. Back then, Serkin and his wife were hands on in the day to day operations.

&ldquo;My wife and I worked the first store all the time. She focused more on the front of the house checking on servers and guests and I worked primarily in the back as quality control,&rdquo; Serkin explained.

In the beginning, Serkin admits that he was nervous due to low brand recognition in the area, but he and his wife strived to make the business a success and establish themselves in the community.

Fast forward three years and Jason and his wife are successfully operating two stores in South Carolina with their third opening at the end of April 2017. He says that ownership today is more of a supervisory role than it was back then.

&ldquo;When we opened the second location we had to get managers. Now we go to the stores and see how things are going. We manage the managers now,&rdquo; Serkin said.

Because of Famous Toastery&rsquo;s business hours, the Serkins are able to not only enjoy their restaurant daily, but their family as well.

&ldquo;The nice part is we close at 3 p.m., and we have a life outside of work and we get to spend time with our kids now. We have our weekends, and it doesn&#39;t consume our life like it did when we had one store with no managers. We really try to manage the managers and let them manage the employees. We check on the staff, the kitchen, check how the food looks and how the employees&rsquo; attitudes are,&rdquo; Serkin shared.

Even when Serkin and his family aren&rsquo;t actively in the back managing the locations, they still like to keep an eye on how things are running.

&ldquo;Sometimes we sit and eat so we can get a real feel for how things are going,&rdquo; said Serkin.

Famous Toastery manager Korrinda says that the Serkins go out of their way to make sure that the staff not only feels like they are supported, but valued as well.

&ldquo;I started three years ago as a server for a year and I&rsquo;ve worked my way up the chain. They are willing to work with me and help me grow as a manager,&rdquo; Korrinda said. &ldquo;We are all family. Jason and Michelle would go out of their way for any of us.&rdquo;

Their management style coupled with the brand&rsquo;s breakfast and lunch service only model allows the Serkin&rsquo;s to establish themselves and Famous Toastery as members of the community day by day. They make themselves available to residents in the area, whether it be donations to silent auctions or charity events like cookies for cancer and autism awareness fairs.

The Serkin&rsquo;s want the community to know that they can rely on them, and this attitude is precisely why they have created a local feel to the franchise model.

&ldquo;People are surprised that we are a franchise--we don&rsquo;t have that feel. We have quality service and food and it feels like a mom and pop store and it is important to us to keep it that way. We stay involved in the community and that helps people feel like we are local and that we are a staple in the community,&rdquo; explained Serkin. &ldquo;People can rely on us to help. When they come in and ask us to be a part of community events we always say &lsquo;yes&rsquo; and lend a hand. People appreciate that.&rdquo;&nbsp;

A Day in the Life of Famous Toastery Means Establishing a Breakfast Refuge with a Local Identity 

1851 Franchise

In South Carolina, Famous Toastery is breaking the stereotypical franchise mold with its’ creative mom and pop feel daily. 


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

a-day-in-the-life-of-famous-toastery-means-establishing-a-breakfast-refuge-with-a-local-identity

Homewatch CareGivers

How Zahra Humecki Found a New Career As A Multi-Brand Franchisee Via Homewatch CareGivers and The Cleaning Authority

zahra-humecki-homewatch-caregivers-the-cleaning-authority-multi-brand-franchise

Mellow Mushroom

Chatham Star-Tribune: Local Operators to Bring Mellow Mushroom to Danville in 2026

mellow-mushroom-danville-franchise

HomeTeam Inspection Service

Photo of two HomeTeam inspectors standing together, looking at tablet

HomeTeam Inspection Service Closes 2025 With 10% Revenue Growth, Poised for Stable Winter and Busy Spring

revenue-growth-2025

Dillas Quesadillas

Beyond Fast Casual: How Dillas Primo Quesadillas Is Leading the QSR+ Revolution

beyond-fast-casual-how-dillas-primo-quesadillas-is-leading-the-qsr-revolution

How Homewatch CareGivers® Became the Wellness-Forward Home Care Franchise Built on 45 Years of Purposeful Human Interactions

how-homewatch-caregivers-became-the-wellness-forward-home-care-franchise-built-on-45-years-of-purposeful-human-interactions

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Meet the Supplier - The Franchising Company - 1851 Franchise

The Franchising Company: Helping Aspiring Business Owners Take the Guesswork out of Franchising

the-franchising-company-franchise-consulting-firm

Scaling by Slowing Down: A Founder’s Playbook for Sustainable Franchise Growth

founder-to-franchisor-when-pause

How Top-Tier Franchises Build Systems for Employee Retention

how-top-tier-franchises-build-systems-for-employee-retention

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Wellness and Vet Care Franchises for 2025

top-pet-wellness-franchise-opportunities

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

The 15 Top Pet Grooming Franchises To Consider for 2025

the-15-top-pet-grooming-franchises-to-consider

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Day in the Life of Famous Toastery Means Establishing a Breakfast Refuge with a Local Identity

MORE STORIES LIKE THIS