1851

Brand names are more than just monikers. A good brand name sticks with consumers, is recognizable and has stopping power. Those starting out in the business game need to be thorough when picking out a name. <a href="http://www.franchisetimes.com/March-2015/Naming-your-bundle-of-joy-isnt-easy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-franchise-by-any-other-name-1241" target="_blank" rel="nofollow" target="_blank">Franchise Times</a> spoke with <a href="http://toastcafeonline.com/davidson/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-franchise-by-any-other-name-1241" target="_blank" rel="nofollow" target="_blank">Famous Toastery</a>, a North Carolina-based better breakfast franchise that recently changed its name from the more common Toast Caf&#233;. CEO Robert Maynard realized he had a problem when folks from different states would call him and thank him for inspiring them to open up their own Toast Caf&#233;. To combat the generic name, Maynard rebranded and is rolling out the new Famous Toastery logo and marketing materials to franchisees. The name, however, took longer to procure and distribute to existing franchisees. &#8220;Trademarking and coming up with a name wasn&#8217;t easy,&#8221; Maynard said. &#8220;If you have a brand and you haven&#8217;t trademarked it, you better stop what you&#8217;re doing right now and do it, because it isn&#8217;t as easy as you think.&#8221; Famous Toastery already had three franchise locations prior to the name change, so the company paid for all the collateral and signage. Famous Toastery spent approximately $70,000 on the change &#8212; $50,000 for signage and collateral and $20,000 in attorney costs &#8212;which Maynard admits could have been much less. New York-based <a href="http://www.trufoods.com/contact.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-franchise-by-any-other-name-1241" target="_blank" rel="nofollow" target="_blank">TRUFOODS </a>also rebranded their iconic brand Pudgie&#8217;s Famous Chicken to <a href="http://www.nakedchickenco.com/franchise.php?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-franchise-by-any-other-name-1241" target="_blank" rel="nofollow" target="_blank">Pudgie&#8217;s Naked Chicken</a> in order to steer public perception to a healthier one, as the brand&#8217;s core product is skinless fried chicken. &#8220;I don&#8217;t know that you can innovate or be creative by democracy,&#8221; Gary Occhiogrosso, president and chief development officer of TRUFOODS, said. &#8220;We went through the focus groups and online surveys and conversations to validate what we already knew to be the truth &#8212; it perfectly described the product and brand, and it was fun.&#8221;<div>Read more by clicking <a href="http://www.franchisetimes.com/March-2015/Naming-your-bundle-of-joy-isnt-easy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-franchise-by-any-other-name-1241" target="_blank" rel="nofollow" target="_blank">here</a>.&nbsp;</div>

1851 Franchise

A good brand name sticks out with consumers and is recognizable.  Make your name memorable it will pay off.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

A franchise by any other name ... 

a-franchise-by-any-other-name

Express Employment Professionals

Express Employment Professionals - End of Year Wrap 2025 - 1851 Franchise

Express Employment Professionals Celebrates a Year of Growth, Adding 38 New Owners to Its System 

express-employment-professionals-franchise-eoy-2025

Minuteman Press International

Minuteman Press franchise, Lansing, MI. Pictured L-R: Paul, Val, Cary, Lyle, and Greg.

Minuteman Press Franchise in Lansing, MI Passes Torch to New Ownership

minuteman-press-franchise-in-lansing-mi-passes-torch-to-new-ownership

BooXkeeping

Why Sofia Bongard Chose a BooXkeeping Franchise Over Going Solo - 1851 Franchise

Why This San Diego Bookkeeper Chose BooXkeeping, a Bookkeeping Franchise Over Going Solo

booxkeeping-franchise-sofia-bongard

New U Women's Clinic & Aesthetics

image of New U Women’s Clinic & Aesthetics employees and franchise

How New U Is Redefining Women’s Health, Offering a Scalable Franchise Opportunity as the Next Big Category Creator in the $21 Billion Med Spa Industry

womens-health-wellness-franchise-new-u

image of New U Women’s Clinic & Aesthetics Founder and CEO Dr. Rachel Fidino

The Void in Women’s Health, Solved By a Two Time Cancer Survivor: How New U Built Care that Didn’t Exist and is Eying National Franchise Expansion

new-u-womens-clinic-consumer-positioning

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

hardees-franchise-closures-arc-burger-lawsuit

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Ellianos Coffee Franchise Costs, Fees, Profit and Data for 2025

ellianos-coffee-franchise-costs-fees-profit-and-data

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Christmas Decor Franchise Costs, Fees, Profit and Data for 2025

christmas-decor-franchise-costs-fees-profit-and-data

Sparkle Dog Care Franchise Costs, Fees, Profit and Data for 2025

A franchise by any other name ...

MORE STORIES LIKE THIS