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Ubiquitous donut and coffee chain Dunkin&rsquo; (a re-brand from the former Dunkin&rsquo; Donuts) is coming off a mixed Q4 after a largely successful 2018, according to an article in <a href="https://www.qsrmagazine.com/finance/pivotal-year-positions-dunkin-future-growth?utm_campaign=20190211&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-pivotal-2018-for-dunkin-positions-the-brand-for-future-growth-innovation-2709124" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">QSR</a>. The article said that, despite a comparatively lukewarm showing in the final quarter of last year, Dunkin&rsquo; CEO and president David Hoffman &ldquo;expressed optimism about Dunkin&rsquo;s recent changes and what they mean for the near- and-long-term future of the brand.&rdquo;

According to the article, Hoffman said of the previous year: &quot;Together with our franchisee and licensee partners, we achieved many significant milestones that will unlock healthy growth and modernize our brands for the next generation of consumers.&quot;

In 2018, the brand dropped &ldquo;Donuts&rdquo; from their name, introduced two iterations of their online ordering app and partnered with third-party delivery services DoorDash and GrubHub, according to the article. The year kicked off a &ldquo;five-year transformative plan&rdquo; that will involve &ldquo;efforts to excel in areas like brand relevance&rdquo; as well as &ldquo;restaurant-level excellence, net unit growth, and menu innovation (the launch of espresso and expansion of Dunkin&rsquo;s product offerings as it progresses to a more beverage-led positioning),&rdquo; the article said.

Read the full article <a href="https://www.qsrmagazine.com/finance/pivotal-year-positions-dunkin-future-growth?utm_campaign=20190211&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-pivotal-2018-for-dunkin-positions-the-brand-for-future-growth-innovation-2709124" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image courtesy of <a href="https://twitter.com/dunkindonuts/status/1045410260775837696?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-pivotal-2018-for-dunkin-positions-the-brand-for-future-growth-innovation-2709124" target="_blank" rel="nofollow" target="_blank">Dunkin&#39; on Twitter</a>.&nbsp;

A Pivotal 2018 for Dunkin' Positions the Brand for Future Growth & Innovation

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