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Burger King is a brand that&rsquo;s known for being creative with its marketing. The franchise was even crowned Marketer of the Year during last year&rsquo;s Cannes Lions International Festival of Creativity. And the brand is continuing to dominate the conversation at the annual event, <a href="https://www.adweek.com/brand-marketing/5-marketing-lessons-burger-king-learned-from-studying-hackers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-5-marketing-lessons-burger-king-learned-from-studying-hackers-2706892" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to Adweek</a>.

Burger King continues to stand out because they&rsquo;ve taken lessons learned from hackers and applied them directly to their own marketing strategy. Take its Whopper ad that focuses on net neutrality &mdash; the brand and its agency were able to work together to explain net neutrality through Whopper prices, successfully tapping into a growing conversation that at the time was taking over the digital space. 

At the 2018 Cannes Lions festival, Burger King&rsquo;s global chief marketing officer, Fernando Machado, was joined on stage by the associate creative directors for the brand&rsquo;s agency David Miami. One of those creative directors, Ricardo Casal, said, &ldquo;The best way for us to find real insights, real stuff, is on imgur, 4chan, social media. That&rsquo;s where the conversation is happening fast. You can&rsquo;t wait for the news the next day.&rdquo;

<a href="https://www.adweek.com/brand-marketing/5-marketing-lessons-burger-king-learned-from-studying-hackers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-5-marketing-lessons-burger-king-learned-from-studying-hackers-2706892" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Click here to read the original article</a>.

Adweek: 5 Marketing Lessons Burger King Learned from Studying Hackers

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Burger King is successfully inserting itself and its products into relevant conversations that consumers are having online.

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